Article written for, and published as When Gaming Meets the Real World – Interview with Antonio Tomarchio, CEO of Beintoo on Technorati. Gamification Meets the Real World The title of this article was the title of a workshop at last week’s ad:tech conference in San Francisco. The focus of the program was new strategies being used in the […]
Tag: Interview
The Social Media Tool Requirements Pyramid – Interview with Sprinklr
Article first written for, and published as The Social Media Tool Pyramid: Interview with Jeremy Epstein, VP at Sprinklr on Technorati. Enterprise Social Media Monitoring Tools What do you do when you’re a massive enterprise institution, maybe even a bit “old school” in the way you adopt new technology, and you find out from an objective survey, that […]
Social Loyalty and Gamification – Interview with Tuhin Roy, Co-founder of Fanzy
Article first written for, and published as Social Loyalty Disruption – Interview with Tuhin Roy, Co-founder of Fanzy on Technorati. Hyper-engaged Gamification for the Masses Fanzy is an exciting San Francisco startup launching the world’s first social loyalty network. I spoke with company co-founder, Tuhin Roy at ad:tech San Francisco to get more insight into the company’s […]
Greater Engagement via Social – Interview with BulbStorm CEO, Bart Steiner
Article first written for, and published as Lower Barriers and Greater Engagement: Interview with BulbStorm CEO, Bart Steiner on Technorati. Social Media Marketing “You’ve collected your Facebook likes, spent some dough on Facebook ads, and maybe given away an iPad or two. That was good for 2010. Now what?” That’s the tagline on BulbStorm’s website, and the […]
iSign Mobile Advertising – Interview with Alex Romanov, CEO
Article first written for, and published as Proximity-Based Mobile Advertising – Interview with iSign CEO, Alex Romanov on Technorati. iSign Media is a company based out of Toronto specializing in location-based content delivery. The company has developed a patent-pending “proximity-based” advertising solution that prompts smartphone users to nearby content like picture coupons, videos, music, maps and schedules. […]
Mobile Marketing’s 3 Major Challenges – Interview with TRUSTe CEO, Chris Babel
Article first written for, and published as Mobile Marketing’s 3 Major Challenges – Interview with TRUSTe CEO, Chris Babel on Technorati. According to Chris Babel, CEO of TRUSTe, the mobile marketing industry faces three core challenges that until now, no one’s entirely solved. Speaking with Technorati at ad:tech San Francisco, we got first-hand insight into Chris’ take on each, […]
Twitter Advertising Explained – Interview with James Borrow, CEO of Graph Effect
Twitter for Business Social marketing software company, GraphEffect introduced its new Twitter offerings at the ad:tech Conference in San Francisco this week. I met with James Borow, CEO of the company, whose focus two years ago was on enabling social marketing campaigns on the Facebook platform. GraphEffect’s latest release is a solution for brands to […]
Ads for the Earth: Interview with Ian Wolff, CEO of PlanetUp
Article first written for, and published as Advertising That Gives Back (Literally) – Exclusive Interview with Ian Wolff, CEO of PlanetUp Ads on Technorati. Advertising Technology With all the excitement buzzing around town for ad:tech San Francisco, companies are eager to showcase their latest “2.0’s” and “never before” product releases. Admittedly, in talking to these companies, I’ve […]