Tag: marketers

Latest
7 Essential Negotiation Skills for Bloggers and Marketers

If you work in any creative industry, you’re bound to run into disputes with co-workers at some point. People have a tendency to get very particular when it comes to presenting their ideas, and even small details have the potential to cause massive rifts in a team or organization. If you’re a blogger, you could […]

Big Data
How Marketers Store and Protect Big Data

Here’s a strange coincidence: marketers have a lot in common with big data. Big data is used to target customers for business, services, and products, and that’s essentially the job of a marketer. Big data is not a tangible thing (a marketer is a person, of course, huge difference there), but rather a way to store […]

Email Marketing
The Affiliate Marketer’s Guide to CAN-SPAM Compliance

Spam is considered an unwelcome feature of online life by most of us, but despite its universal unpopularity it continues to feature heavily as a daily source of irritation when you open your mailbox and download your messages. The fundamental reason why marketers persist with spam is that it actually works in generating revenue, so […]

Case Study
67% of Marketers Say Their Marketing Departments Are Inefficient

The goal of any marketer is to be effective. If our market depended solely on marketers’ perceptions, we wouldn’t have a reason to exist: a large majority (88%) of senior marketers think that their organization’s marketing activities are effective, and an even higher proportion (95%) think that their own activities are effective. Of course, we […]

Guest Post
5 Lessons Celebrities Can Teach Marketers about Social Media

By Nate M. Vickery The year 2014 saw the release of “The Interview”, a controversial comedy starring James Franco and Seth Rogen as two journalists who set-up an interview with North Korean dictator Kim Jong-un and are recruited by the CIA to assassinate him. While Sony’s last minute decision to distribute the film on video-on-demand (after […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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