Latest Marketing Strategy Negotiating

7 Essential Negotiation Skills for Bloggers and Marketers

If you work in any creative industry, you’re bound to run into disputes with co-workers at some point. People have a tendency to get very particular when it comes to presenting their ideas, and even small details have the potential to cause massive rifts in a team or organization. If you’re a blogger, you could […]

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How Marketers Store and Protect Big Data

Here’s a strange coincidence: marketers have a lot in common with big data. Big data is used to target customers for business, services, and products, and that’s essentially the job of a marketer. Big data is not a tangible thing (a marketer is a person, of course, huge difference there), but rather a way to store […]

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The Affiliate Marketer’s Guide to CAN-SPAM Compliance

Spam is considered an unwelcome feature of online life by most of us, but despite its universal unpopularity it continues to feature heavily as a daily source of irritation when you open your mailbox and download your messages. The fundamental reason why marketers persist with spam is that it actually works in generating revenue, so […]

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67% of Marketers Say Their Marketing Departments Are Inefficient

The goal of any marketer is to be effective. If our market depended solely on marketers’ perceptions, we wouldn’t have a reason to exist: a large majority (88%) of senior marketers think that their organization’s marketing activities are effective, and an even higher proportion (95%) think that their own activities are effective. Of course, we […]

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5 Lessons Celebrities Can Teach Marketers about Social Media

By Nate M. Vickery The year 2014 saw the release of “The Interview”, a controversial comedy starring James Franco and Seth Rogen as two journalists who set-up an interview with North Korean dictator Kim Jong-un and are recruited by the CIA to assassinate him. While Sony’s last minute decision to distribute the film on video-on-demand (after […]