Tag: marketing strategy

Featured
Marketing Tips For Businesses With A Shoe String Budget

With the increasing popularity of online portals, high-impact marketing is becoming more and more accessible even for those with a limited budget. With the right marketing tips, you can make your shoestring budget work for you. Create a Marketing Strategy This is the first key step you should take when working on a marketing campaign. […]

Advertising
Content Marketing vs. Advertising – What’s the Difference?

Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose of promoting brand awareness, it’s worth to note that there’s actually a fine line between the two and that the goals are different. Business and consumers alike are continuously looking for ways to improve the […]

Latest
Mobile Marketing Strategies You Must Use in 2017

The mobile first strategy has transformed the digital marketing landscape. Instead of only focusing on website marketing, many companies are starting to transition towards utilizing mobile apps in marketing. The objective is to meet people where they are. And, consumers are on their smartphones. In an age where technology is a pinnacle of our lives, […]

Business Reputation
SocialCode’s 6 Ways to Reward Your Brand’s Social Influencers

As published on Social Media Today Finding Your Social Influencers SocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or “viral brand accelerants.” By observing the behavior of millions of consumers across thousandsof Facebook pages, the company is able […]

Emerging Technology
Blow Out the Candles: The “GIF” Turns 25

GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turned 25 years old recently, and the “grown up” GIF is enjoying a resurgence of popularity. The GIF’s new notoriety is partly the result of faster computers and improved bandwidth, paired with popularity […]

Internet Marketing Strategy
Facebook-Marketing-loud
Facebook’s Take: Applying Old Ways to New Media Doesn’t Work

Facebook Is Meant for Lightweight Interactions Over Time As written for BusinessInsider.com Throughout the history of time people have been applying their old ways to new media. That was the message from Facebook’s global brand manager, Paul Adams, at last week’s Signal Conference in San Francisco.  So what exactly does that mean? It would appear that historically for us, […]

Brand Management
marketing-socialmarketingfella.com
The Enigmatic 5th “P” of the Marketing Mix

As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. Businesses use these four elements to model their marketing strategies. It’s been a mainstay model and rule of marketing practice. But some […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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