Tag: marketing strategy

Guest Post
3 Ways That IoT Will Change The Future of Marketing

Written By: Chris Giarratana Each year more of our lives are integrated into larger systems through connected devices — things like connected thermostats, fitness trackers, connected automobiles and automated house appliances. These devices are the testimony of how far our IoT technology has come and shows the power that connected devices offer individuals and can […]

Guest Post
4 Reasons Why You Should Use Storytelling in Marketing

Written By: Lisa Michaels Stories have practically unlimited potential as tools that connect audiences with the products and services they need to live and work. And the concept is not new – marketers have been leveraging the power of storytelling to achieve exceptional results for a very long time. Integrating storytelling into your marketing strategy allows […]

eCommerce
How to Learn from Your #Ecommerce Competition

Track and field coaches usually advise runners to look straight ahead and run their own races. While this is great advice in athletic competition, it can be the kiss of death in business. There is much to learn from your eCommerce competition. You’ll do well to take a look at them before you start your […]

Featured
Marketing Tips For Businesses With A Shoe String Budget

With the increasing popularity of online portals, high-impact marketing is becoming more and more accessible even for those with a limited budget. With the right marketing tips, you can make your shoestring budget work for you. Create a Marketing Strategy This is the first key step you should take when working on a marketing campaign. […]

Advertising
Content Marketing vs. Advertising – What’s the Difference?

Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose of promoting brand awareness, it’s worth to note that there’s actually a fine line between the two and that the goals are different. Business and consumers alike are continuously looking for ways to improve the […]

Latest
Mobile Marketing Strategies You Must Use in 2017

The mobile first strategy has transformed the digital marketing landscape. Instead of only focusing on website marketing, many companies are starting to transition towards utilizing mobile apps in marketing. The objective is to meet people where they are. And, consumers are on their smartphones. In an age where technology is a pinnacle of our lives, […]

Business Reputation
SocialCode’s 6 Ways to Reward Your Brand’s Social Influencers

As published on Social Media Today Finding Your Social Influencers SocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or “viral brand accelerants.” By observing the behavior of millions of consumers across thousandsof Facebook pages, the company is able […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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