Marketing Strategy

The Internet and Search Engines: A New Age of Information

Many years ago, nobody would have expected how the internet would completely revolutionize the world. Who would have known? The net has brought tremendous developments as no one has ever seen. It has changed many conventions and has drastically affected many fields, from business to communication and many other areas.  It cannot be denied that […]

Guest Post Social Media Marketing Video Marketing & Technology

How to Make Flawless Testimonial Videos That Help You Sell

Written By: Victor Blasco People trust other people. And customers trust other customers.  In marketing, this much is a given: You can say a million times how incredible your product is, but it will never be as effective – or have the same impact – as when someone else says it for you! That’s why […]

Brand Management Content Marketing

Grow Your Business with These 5 Content Marketing Methods

Content marketing is a big deal. It is one of the premier marketing methods of the digital age. Technology is adding new elements and capabilities, meaning content marketing can be pushed even further than before. The culture that comes along with the constantly advancing technology also plays a factor. Customers expect a lot from the […]

Video Marketing & Technology

4 Important Ways to Prepare Marketing Videos Before Publishing Them

Before you publish your marketing videos on any platform, you need to make sure that they are fully prepared. The final preparation of the videos can make a big difference and could affect how they turn out after they’re published. Overall there are four ways in particular that marketing videos should be prepared. 1. Use […]

Marketing Strategy Mobile Trends & Tech

Why Businesses Cannot Ignore the Power of Mobile Marketing

The number of people using handheld devices for going online is significantly growing year by year. It has grown to a considerable force that businesses should not take it for granted. Mobile marketing should then be a major focus of modern-day businesses’ marketing campaigns. Mobile marketing is so important because making an impression is vital, […]

Guest Post Marketing Strategy

7 Marketing Strategies for Tourism Industry During Off Season

Written By: Riya Sander All businesses face a common challenge called seasonal changes. Businesses are in a constant cycle of high season and low season. To survive season impacts, ‘offseason marketing strategy’ must be kept in place. Many tourism businesses depend on the high season for business and close the businesses during off-peak season. The […]