Marketing Strategy Mobile Trends & Tech

Why Businesses Cannot Ignore the Power of Mobile Marketing

The number of people using handheld devices for going online is significantly growing year by year. It has grown to a considerable force that businesses should not take it for granted. Mobile marketing should then be a major focus of modern-day businesses’ marketing campaigns. Mobile marketing is so important because making an impression is vital, […]

Guest Post Marketing Strategy

7 Marketing Strategies for Tourism Industry During Off Season

Written By: Riya Sander All businesses face a common challenge called seasonal changes. Businesses are in a constant cycle of high season and low season. To survive season impacts, ‘offseason marketing strategy’ must be kept in place. Many tourism businesses depend on the high season for business and close the businesses during off-peak season. The […]

Marketing Strategy

4 Ways to Find Perfect Influencers for your Marketing Campaign

The number of small businesses is constantly rising. So, to survive in such a fierce marketplace, you need to make your brand visible to your target audience. But, putting yourself out there is not that simple, given the fact that, today, the majority of businesses are using at least some digital marketing techniques. This is […]

Social Media Marketing

The Ultimate Guide to Using Hashtags Strategically

Hashtags have become an integral aspect social media networking and marketing. You can use it to find and label social media updates. It helps you find relevant content from others and make your content discoverable as well. With appropriate hashtags, you can connect with a broader network of social media users. If you are active […]

Big Data Guest Post

Data Analytics in Business

Written By: David Lieberman Today Analytics is the heart of a Business. Companies are challenged with a high volume and broad array of data which requires active and effective analysis. Analysis can help them make enhanced and improved business decisions, and hence help the business to maintain profitability. “Companies need to compete on the basis […]