By: Allison Harvey Studies show that the average human’s attention span has dwindled to 8 seconds. To put that into perspective, a goldfish’s attention span is 9 seconds. Wow! In the world of digital marketing, we need to be making quick and lasting impressions with our clientele. The necessity to engage the consumer is more urgent than ever. In […]
Tag: Marketing
11 Best Social Media Marketing Strategies for Small Business
Written By: Brenda Cagara Surprisingly enough, brilliant social media marketing can land some businesses in utter disaster, because as the saying goes, “Nothing kills a bad marketing faster than good marketing.” This saying is not only satirically funny but also crucially important in highlighting the dependency of small businesses on online and social media marketing. Social […]
4 Online Marketing Strategies for Hotel Startups in 2017
Written By: Paige Ellingson Many hotel startups are realizing that recognizing hotel marketing trends can empower them to optimize their conversion rates and extend their sphere of influence. With this idea in mind, it’s important to learn more about the trends and the strategies that are expected to gain primacy in 2017. Here are four of […]
Can You Still Make Money with Affiliate Marketing?
Blogging has always been a popular and highly profitable activity. Famous bloggers earn millions of dollars from consulting and native advertising. Until recently, many bloggers were also using affiliate marketing to cash in their writing skills. The affiliate marketing is a process of driving leads to some commercial offers through inbound links and earning a […]
5 Marketing Strategies That Will Double Your Social Followers
Written by: Alex Williams Probably the biggest challenge in today’s world of business and marketing is developing the strategies for building and retaining customer’s loyalty. Every prosperous business has a clear and effective marketing strategy. It will help you identify your customers, understand their needs and wishes, and above all, your marketing strategy will help you […]
Why Video will Dominate Content Marketing in 2017
So you’re thinking about adding video content to your marketing strategy? You’re certainly making the right decision. This year, almost 70% of all consumer web traffic, this naturally includes both mobile and desktop, will be the result of video content, according to research by the multinational tech conglomerate, Cisco. But you need to understand that […]
Do You Rely on Digital Marketing Methods? Don’t Overlook Direct Mail
As today’s media landscape keeps changing, marketers should hurry up and adapt their strategies. There’s an ever-growing number of online platforms and media channels that spread information, which means savvy brands must be open to change to evolve. Way too often, businesses allocate cash to tactics and strategies that follow the most recent trends. From […]