Today everyone wants to attract and hire the best people from the industry and raise the bar of talent acquisition for their firm. The candidates’ expectations are also much higher these days from the companies they work for and they can also afford to be particular while choosing their employers. Acquiring the right talent can […]
Tag: Marketing
The Effect of Modern Technology on Marketing
Written By: Jasmine Williams We are coming to the close of the second decade of the 21st century. In the past 19 years, we have entered into what is being called the 4th Industrial Revolution. While the past 3 revolutions all had to do with physical technological advances, the 4th Industrial Revolution is all about data […]
Why Businesses Cannot Ignore the Power of Mobile Marketing
The number of people using handheld devices for going online is significantly growing year by year. It has grown to a considerable force that businesses should not take it for granted. Mobile marketing should then be a major focus of modern-day businesses’ marketing campaigns. Mobile marketing is so important because making an impression is vital, […]
7 Marketing Strategies for Tourism Industry During Off Season
Written By: Riya Sander All businesses face a common challenge called seasonal changes. Businesses are in a constant cycle of high season and low season. To survive season impacts, ‘offseason marketing strategy’ must be kept in place. Many tourism businesses depend on the high season for business and close the businesses during off-peak season. The […]
How to Boost SEO with Email Marketing
Your Guide to the Tools and Tricks That Will Optimize Your Results Anyone involved in search engine optimization (or SEO) will tell you that keeping up with search algorithms is tricky. It’s like chasing a moving target, and the only way to really be effective is to do your best to stay ahead of the […]
4 Ways to Find Perfect Influencers for your Marketing Campaign
The number of small businesses is constantly rising. So, to survive in such a fierce marketplace, you need to make your brand visible to your target audience. But, putting yourself out there is not that simple, given the fact that, today, the majority of businesses are using at least some digital marketing techniques. This is […]
The Ultimate Guide to Using Hashtags Strategically
Hashtags have become an integral aspect social media networking and marketing. You can use it to find and label social media updates. It helps you find relevant content from others and make your content discoverable as well. With appropriate hashtags, you can connect with a broader network of social media users. If you are active […]
Data Analytics in Business
Written By: David Lieberman Today Analytics is the heart of a Business. Companies are challenged with a high volume and broad array of data which requires active and effective analysis. Analysis can help them make enhanced and improved business decisions, and hence help the business to maintain profitability. “Companies need to compete on the basis […]