The Keep Social Honest study by CIM – the body that represents the marketing profession – shows a significant increase in the number of people who can’t distinguish between marketing and non-commercial content on social media, with only 19% saying they can tell the difference. This compares to 38% of people who said they could […]
Tag: media
The Triumph of #BigData Relevance in the Social Media Revolution
By Dr. Rahul Razdan The triumph of Big Data may take many forms, but it already has an impact – a large one – within the realm of social media. By having entrée to key analytics, and by making that information affordable and accessible to as diverse an audience as possible, companies and consumers can have […]
Why Social Media Silence Isn’t Golden in Business
By Patricia Baronowski-Schneider, President of Pristine Advisers. On Wall Street, there is a great deal of communication – but little conversation. There are pundits and analysts aplenty, as well as a surplus of investment fund managers and financial experts. And yet, these men and women – the very people who need and want to attract new […]
5 Habits of Effective Social Media Managers [Infographic]
The amount of necessary actions and recommended tasks that social media managers must engage into is seem downright overwhelming. Not just you must constantly dozens of different profiles every day, you also have to unceasingly connect with your followers and monitors every branded keyword to allow you manage some negative events you may encounter. To […]
Social Media Tricks for Better Content Marketing ROI
More than 80 percent of businesses use social media websites like Facebook and Twitter for their content marketing, and according to a Forbes survey, 90% of businesses feel strongly about its place in a marketer’s repertoire. But using social media, and using it effectively, are two completely different stories. B2C Content Marketing – 2016 Benchmarks, […]
Real Estate: A Social Profession in Need of Social Media
By Lewis Fein Buying or selling real estate is an inherently social act; it involves the meeting of owners and agents, and prospective clients and their respective brokers and lawyers – it includes sometimes tense negotiations, and smart offers and shrewd counteroffers, as well as contracts and inspectors, escrow accounts and professional accountants. And yet, […]
The Socializing Requirements of Social Media
By Brian Robson A misnomer: Social media is exclusively an online phenomenon, where people post, tweet, comment and link to this piece of news or that column of opinion; that it is a purely virtual phenomenon – that all you need to do is create a name and select an avatar for your social alias, so […]
Has Social Media Changed Politics Forever?
Social media use has exploded in recent years. Today, more people than ever get their news and information via social media outlets such as Twitter and Facebook than from traditional newspapers, magazines, or even television news broadcasts. The political discourse of today is also shrinking to fit our tweets and status updates. Social media has […]