Social Marketing Fella

Tag: media

Guest Post
A Cause Worthy of a Smile: Dental Support Organizations and Social Media

By Michael D. Shaw One of the more overlooked issues concerning health care reform is the relationship between technology and social media, as the former serves the latter regarding news about specific issues relating to personal wellness. Take the case of Kool Smiles, a national children’s dental provider or Dental Support Organization (DSO), and the group’s […]

Latest
How to Measure Social Media ROI Using Google Analytics

Republishing a fabulously insightful blog article from the folks at WarfarePlugins. (original post)  Do you know your top performing social networks? You do now with this complete guide to using Google Analytics for Social Media ROI! One of the hardest things to measure for most people is the ROI (return on investment) of social media. […]

Brand Management
The Master Key to Unlocking the Benefits of Social Media

As a follow-up to my previous column, allow me to further explain the difference between conventional (and mostly ineffective) forms of social media versus the successful use of this resource. For one group, social media is the digital equivalent of a hand mirror; a tool for self-indulgent and hypnotic obsession, in which a business owner […]

Guest Post
5 Lessons Celebrities Can Teach Marketers about Social Media

By Nate M. Vickery The year 2014 saw the release of “The Interview”, a controversial comedy starring James Franco and Seth Rogen as two journalists who set-up an interview with North Korean dictator Kim Jong-un and are recruited by the CIA to assassinate him. While Sony’s last minute decision to distribute the film on video-on-demand (after […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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