Latest Mobile Trends & Tech

Guide To Planning a Successful Mobile Advertising Campaign

Take a look around you. You‘ll discover that more and more people are living their lives on cellphones. Customer habits are changing. This makes a lot of sense for businesses to put more effort into mobile marketing & advertising, as that is where the target market is at.  Major brands and businesses today leverage on […]

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Will Facebook Canvas Finally Deliver Effective Mobile Advertising?

To improve the Facebook ad experience of both the marketers and the users, the giant social media platform launched Facebook Canvas on February 2016. This full-screen ad experience that is built for businesses to bring an overwhelming, vivid description of who they are and what they offer. The main idea is to put the brand’s […]

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Interview: Storytelling in Mobile Advertising

Now in its sixth year, the Mobile Media Summit led by CEO and Founder, Paran Johar, is the largest mobile media and advertising conference series in North America and Europe. The events feature advertising’s best technologies, and are regularly attended by the industry’s top brands, agencies and mobile innovators. To date, over 10,000 have attended one or more shows. Paran Johar recently interviewed Vaino […]

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Four Vastly Different Industries Primed for Wearable Tech

As published to Entrepreneur Wearable technology got its greatest initial growth in the fitness industry, and it’s come a long way since 1984’s Casio’s Databank calculator watches. The true line of demarcation was introduction of 2008’s original FitBit, with true industry validation and surge generated by the Nike Fuel band in early 2012. Three years later, […]

Mobile Trends & Tech

Measuring the World’s Happiness Through Mobile Achievement (Infographic)

As written for Business2Community When it comes to goals and achievement, we humans work in a particular way. We set a goal for ourselves, and when we reach it, dopamine is released and we experience feelings of happiness. Given this, would it be possible to collect happiness data from millions of mobile users? Mobile rewards company Kiip thinks […]

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Mobile Trends & Tech

Blue and Red States Agree on Mobile Bargain Hunting [Infographic]

A recent Rasmussen Report surveying likely voters in both June and July of 2012 found that the economy is the number one issue of concern in the current election. But regardless of political affiliation, bargain shopping is proving popular with everyone. Sense Networks, the original Big Data mobile location company, today announced the results of […]

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Mobile Ads: Vinny Prefers to Dine, Spicoli Heads to the Spa

Image: muaythaiislife.com The Great Debate Stereotypes of East Coasters and West Coasters have long been the material of late-night spoofs, movies, and cultural commentary. People from the West Coast brand their Eastern counterparts of being uptight and stressed out, while folks on the East Coast perceive them as having a laissez-faire approach to life. The generalizations go beyond mere […]