Marketing Strategy Mobile Trends & Tech

Why Businesses Cannot Ignore the Power of Mobile Marketing

The number of people using handheld devices for going online is significantly growing year by year. It has grown to a considerable force that businesses should not take it for granted. Mobile marketing should then be a major focus of modern-day businesses’ marketing campaigns. Mobile marketing is so important because making an impression is vital, […]

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Chatbots- What Are They And How Are They Being Used

Everyone is talking about chatbots and for excellent reason. Chatbots are redefining the customer experience for brands while maximizing sales and support. What are chatbots? How are they being used? With Facebook and Microsoft investing millions into chatbot machine learning systems, it is worth pondering if chatbots are the future of marketing and customer service. […]

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Google AMP and its Influence on SERPs

Written By: Blake Davies AMP or Accelerated Mobile Pages is an initiative first introduced by Google in 2016. Since then, more than 600 million individual AMP pages have been published, with the largest contribution coming from the tech industry giants such as Bing, Google, eBay, WordPress, Pinterest and even Reddit. There’s a lot of debate going […]

Content Marketing Guest Post Latest

How To Use Content Marketing To Increase The Number Of Downloads For Your Mobile Application

Written By: Chris Pautsch In the world of content marketing, an oft-repeated mantra is the assertion that “content is king.” The general theme of this statement is that all brands need quality marketing content that speaks to the unique needs of the brand’s target market. Mobile apps are no exception to this reality. The best app […]