Content Marketing Guest Post

How to Deliver Real ROI from Content Marketing

Written By: Jonathon Bullock Clients are growing more and more skeptical of investing in creative solutions without any plan for ROI. This isn’t just in the realm of content marketing – you could ask anyone in almost any communications discipline to pitch an idea to a client without a clear strategy for returning on their investment. […]

Guest Post Latest Social Media for Business

5 Ways Manufacturers Use Social Media To Improve ROI #B2B

Written By: Heather Redding Let’s start with some honesty. How would you rate the social media marketing effectiveness of your manufacturing business? According to a study by the Content Marketing Institute, your response is more than likely “I don’t know.” B2B businesses, especially manufacturers, tend to be the slowest to accept and integrate social media marketing. […]

Email Marketing Internet Marketing Strategy Latest Social Media Marketing

Do You Rely on Digital Marketing Methods? Don’t Overlook Direct Mail

As today’s media landscape keeps changing, marketers should hurry up and adapt their strategies. There’s an ever-growing number of online platforms and media channels that spread information, which means savvy brands must be open to change to evolve. Way too often, businesses allocate cash to tactics and strategies that follow the most recent trends. From […]

Email Marketing Guest Post Latest Marketing Strategy Social Media Marketing Social Media Optimization

Integration Inspiration: Blending Print and Digital for Better #ROI

By Spencer Douglas Digital marketing techniques are understandably an integral part of many sales and marketing strategies these days, but if you are looking to improve your ROI, a blend of the old and the new could prove inspirational. Creating a marketing campaign, using direct mailing, with the assistance of label and stamp affixers to […]

Latest Social Media Marketing Social Media Trends

Social Media Tricks for Better Content Marketing ROI

More than 80 percent of businesses use social media websites like Facebook and Twitter for their content marketing, and according to a Forbes survey, 90% of businesses feel strongly about its place in a marketer’s repertoire. But using social media, and using it effectively, are two completely different stories. B2C Content Marketing – 2016 Benchmarks, […]

Latest Social Analytics Social Media Tools

How to Measure Social Media ROI Using Google Analytics

Republishing a fabulously insightful blog article from the folks at WarfarePlugins. (original post)  Do you know your top performing social networks? You do now with this complete guide to using Google Analytics for Social Media ROI! One of the hardest things to measure for most people is the ROI (return on investment) of social media. […]