Search Engine Optimization (SEO)

How Local SEO Is Changing Due to Google’s Possum Update

The Google community has always been inclined to name its search algorithms after animals; Pigeon, Hummingbird, Panda, and Penguin are extremely familiar to SEO practitioners and online marketers. The latest addition to the zoo is the Possum, which was launched on September 1, 2016, to refine the way in which the world’s most popular search […]

Guest Post Latest Search Engine Optimization (SEO) Social Media Optimization

The Relationship Between SEO and Social Media

By: Lauren Squire For your business to be a success online, you need to have a thorough marketing strategy in order to target prospective customers in the right way. Whilst you may have an ideal customer profile in mind that you want to target too, the reality is each potential customer is different and likes to […]

Search Engine Optimization (SEO) Web Design

How to Make SEO and User Experience Work Together

SEO and user experience are both crucial elements when it comes to web design. Though both have divergent structure and priorities, their final goal is to provide the best service to the customer. SEO professionals try to keep up with numerous algorithms while UX designers try to keep the end user in mind. Seemingly, SEO […]