In the recent years, Internet connectivity and advancements have caused a drastic development and adoption of e-commerce for business. The average expenditure in e-commerce is estimated at $1.2million per minute and this expenditure is expected to rise in the next few years. However, even with the advancement in technologies and platforms supporting e-commerce, there are […]
Tag: SEO
How Local SEO Is Changing Due to Google’s Possum Update
The Google community has always been inclined to name its search algorithms after animals; Pigeon, Hummingbird, Panda, and Penguin are extremely familiar to SEO practitioners and online marketers. The latest addition to the zoo is the Possum, which was launched on September 1, 2016, to refine the way in which the world’s most popular search […]
The Relationship Between SEO and Social Media
By: Lauren Squire For your business to be a success online, you need to have a thorough marketing strategy in order to target prospective customers in the right way. Whilst you may have an ideal customer profile in mind that you want to target too, the reality is each potential customer is different and likes to […]
4 Easy Questions your SEO Expert Must Answer
Is your website showing up on the first page of search engine results? If not, then you are not leveraging the opportunities that exist online. Think of the more than 3.2 billion people who could be finding your website and you start appreciating the power of an online presence. While millions of websites are built […]
The Internet Revolution and its Impact on the Web Industry
Written by: Kristina Aumcore The internet. It’s something we use everyday, but because of how fast it came into our lives, we often forget where and how it started – and where it’s going. The internet revolution is fastly sweeping our era, learn to predict its future and see where it’s headed by looking at […]
How to Make SEO and User Experience Work Together
SEO and user experience are both crucial elements when it comes to web design. Though both have divergent structure and priorities, their final goal is to provide the best service to the customer. SEO professionals try to keep up with numerous algorithms while UX designers try to keep the end user in mind. Seemingly, SEO […]
Using Content Marketing to Enhance Link Building
By Katrina Manning When it comes to profitable inbound marketing, inbound links help to boost SEO, traffic and public relations. What is an inbound link? This is a link from another website to yours. Now, why do you need inbound links? For starters, you get referral traffic from another website. It’s even better if it […]
How to Rock Your Nonprofit with Stellar #SEO
If you’re running or starting a nonprofit, the chances are that you’re looking for any free or inexpensive resources to market your organization. Among those resources are websites that enable you to create your webpage for free. But an effective website should contain more than just content on your site; it needs to extend […]