Latest Social Media Marketing Startups

Why So Many Businesses Are Failing To Use Social Media For PR

You probably know this already – social media is fundamental for attaining success in the online environment. Considering that we live in the 21st century and 73% of adult people have at the very least one type of social media account, it’s safe to say that businesses now understand the power of these channels. However, […]

Brand Management Guest Post Latest

Social Media as a Social Savior: The Benefits for Small Business Owners

Written by: Chad Otar For small business owners, social media is a necessity: It is a convenient, effective – and free – means of establishing an online identity, building a brand, creating a voice (sincere in its message, and strong in its appeal to listeners), and establishing a presence with current or prospective clients. As […]

Big Data Infographic Latest

Big Data for Small Business: An All-Encompassing Guide [Infographic]

Big data can seem complicated on the surface, but it’s getting easier all the time. Seemingly meaningless bits of data can form together bit by bit to provide actionable insights that can be used to understand more about consumers, operational performance, and potential risks and opportunities. While gleaning these insights might have once taken expert […]

Gaming Guest Post Latest Marketing Strategy Startups

Spectacular Pokemon GO Ideas For Local Retailers

By: Nicholas Finet Pokemon GO, a mobile game that recently rocketed to the zenith of Apple and Android app stores in record time, is now setting a challenge to young online companies that specialize in bringing foot traffic for various local brands. In fact, according to a number of industry experts, Pokemon GO may play […]

Case Study Latest Startups

2016 Best Cities for Startups Study: Don’t Go to Arizona for Financing

The analysts at WalletHub’s recently compared the relative startup opportunities that exist in the 150 most populated U.S. cities. Using 16 key metrics, ranging from five-year survival rate, to office-space affordability to educational attainment of the local labor force. The study found Grand Rapids, Michigan, leads the nation in the highest average growth of number of […]