Search Engine Optimization (SEO) Social Media Marketing

The Right Approach in Social Media Marketing – Lessons That Small Business Owners Should Learn

Small business owners are well aware of the good that can happen to their business if they use the social media for gaining online visibility. But amidst the various social media channels available, they often do not know what the right approach to would be, use it correctly. Not all social media channels are alike, […]

Big Data Latest

Why Every Business Owner Should Understand Big Data

Most businesses have a general understanding of what big data is. Yet many of these same companies don’t put that data to good use. This would likely not be the case if they understood the “what,” “where,” “when,” and “how” of big data. When you truly understand data, you’ll see why it’s so integral to […]

eCommerce Infographic Latest

Benefits of Cashless Transactions for Small Businesses [#Giphographic]

Since the inception of cashless transactions, businesses have been hesitant to adopt card payments. The prime reason is the human behavior that resists any change, in this case, it the digital payment process. Although the number of cashless transactions is on a huge upsurge in the recent years, still for many small businesses it is […]

cyber security Startups

Cybercrime & SMBs: What’s the Worst-Case Scenario

Whether you realize it or not, cyber security is one of the greatest risks facing small and medium businesses today. Not only are digital crooks and cyber fiends better equipped than ever before, but businesses are also using an unprecedented level of web-connected technologies; all of which are vulnerable to attack. To compound the threat […]

Featured Guest Post Social Media for Business Social Media Marketing

Why Women Have an Edge on Social Media (And How You Can Claim It Too!)

Written By: Emin Sinanyan Balboa Capital has pulled through for women with a wonderfully encouraging infographic. The statistics it sheds light on are startling. There are over 9 million women entrepreneurs in the U.S alone. And 500 women-owned businesses are started every day. It seems like the tide has turned in favor of the ladies and […]

facebook advertising
Advertising Infographic Latest

The Small Business Guide to Facebook Advertising [#Infographic]

If your online advertising strategy has so far skirted around the idea of Facebook Ads, it’s time to sit up and take them seriously. Far beyond the power of simple ‘boosted posts’, Facebook Ads allow you to harness the same demographic targeting power but also to equip your ad with a call to action button […]

Featured Guest Post Social Media Marketing

11 Best Social Media Marketing Strategies for Small Business

Written By: Brenda Cagara Surprisingly enough, brilliant social media marketing can land some businesses in utter disaster, because as the saying goes, “Nothing kills a bad marketing faster than good marketing.” This saying is not only satirically funny but also crucially important in highlighting the dependency of small businesses on online and social media marketing. Social […]

Content Marketing Internet Marketing Strategy Latest Search Engine Optimization (SEO) Startups

How Small Businesses Can Increase Their Sales With SEO And SMM

Small business owners can create an extremely powerful presence for themselves in the digital world. There are many tools available for a small business and some of them are: SEO or search engine optimization. SMM or social media marketing. Email newsletters. Search engine marketing or SEM Most of these tools will directly, and indirectly help […]