By Dr. Rahul Razdan The triumph of Big Data may take many forms, but it already has an impact – a large one – within the realm of social media. By having entrée to key analytics, and by making that information affordable and accessible to as diverse an audience as possible, companies and consumers can have […]
Tag: Social Data
Machine Learning Making Social Media Data Decipherable Without a PhD
As published to SocialMediaToday While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data – such as social networks, blogs, news articles and discussions – has required hire a bunch of data scientists […]
How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment
As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence, incorporating social data into market research can massively impact a company’s marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both […]