Tag: social media analytics

Latest
10 Top Choices of SEO Reporting for Web Marketing Agencies

How does your marketing agency generate SEO reports for clients? Sure, you can manually do it on a spreadsheet, but seriously that’s really time-consuming. Your precious time is better spent on a more worthy task. Look at this — if I’m to generate reports for 10 clients and it takes 5 days to complete the […]

Big Data
Machine Learning Making Social Media Data Decipherable Without a PhD

As published to SocialMediaToday While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data – such as social networks, blogs, news articles and discussions – has required hire a bunch of data scientists […]

Social Analytics
social-analytics-media-monitoring
“Social Analytics” What?

Social Analytics or Social Media Monitoring? How do we define the term “social analytics?”   Social analytics is too often used synonymously with social media monitoring or measurement. But, in fact, it is more than that.  Social analytics is where measurement and business intelligence converge. Essentially, social analytics is a combination of two important concepts – […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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