Guest Post Latest Social Media for Business

5 Ways Manufacturers Use Social Media To Improve ROI #B2B

Written By: Heather Redding Let’s start with some honesty. How would you rate the social media marketing effectiveness of your manufacturing business? According to a study by the Content Marketing Institute, your response is more than likely “I don’t know.” B2B businesses, especially manufacturers, tend to be the slowest to accept and integrate social media marketing. […]

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Guest Post Latest Twitter for Business

Maximize Twitter With These 10 Tips

Written By: Uchenna Ani-Okoye When Twitter was originally released, it gained popularity and notability around the world very quickly, racking up millions of users. Sometimes described as the SMS of the World Wide Web, Twitter is a social media site that allows people to engage with one another by micro-blogging. It can be used for a […]

Featured Social Media for Business Social Media Marketing

The Good, The Bad, and The Ugly of Social Media in Business

Using social media to build, develop and further progress a business is nothing new. With more than 80% of the US population having a social media profile, it comes as no surprise that all the major social media platforms have become a breeding ground for testing and improving various advertising strategies. However, with so many […]

Infographic Latest Social Media Marketing

Turn Spring Into a Green Season for Your Business’ Profits [Infographic]

Using the calendar and big events as a guide to map out your marketing campaigns over the next year could give you a serious edge over your competition. Each month holds promotional potential, containing holidays and happenings that can serve as excellent tie-ins for your products and services. Take a look at this infographic for […]

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The Secrets of #SocialMedia, Revealed [Infographic]

There are very few masters of social media, and those who have begun to understand its intricacies know that once they do, something will change and the game will begin anew. In a world where 61% of Fortune 500 CEOs are lackluster on social media, it’s time for a change. Today that change begins with […]

Guest Post Latest Social Media Marketing

Refresh Your #SocialMedia and Branding Taste by Refreshing the Dialogue

By Noah Greenwood How should a business transform itself into a brand? To ask the question is to begin a long but necessary review of marketing, communication, technology and the use (or too often, the misuse) of social media; because the latter is not – and companies should stop trying to make it be – a […]

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Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

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Content Marketing Inbound Marketing

Content Marketing Can Get You Pregnant

As written for SocialMediaToday As an inbound marketer, I often write and share about what it means to capture, write, and publish stories. Done  correctly, story telling transforms content from marketing to sharing, and merely informing to fascinating. Some of my most successful stories, like the Pinterest Pin That Launched a Company, recount a chain of events that […]