Tag: social media for business

Guest Post
Twitter
Maximize Twitter With These 10 Tips

Written By: Uchenna Ani-Okoye When Twitter was originally released, it gained popularity and notability around the world very quickly, racking up millions of users. Sometimes described as the SMS of the World Wide Web, Twitter is a social media site that allows people to engage with one another by micro-blogging. It can be used for a […]

Featured
The Good, The Bad, and The Ugly of Social Media in Business

Using social media to build, develop and further progress a business is nothing new. With more than 80% of the US population having a social media profile, it comes as no surprise that all the major social media platforms have become a breeding ground for testing and improving various advertising strategies. However, with so many […]

Infographic
The Secrets of #SocialMedia, Revealed [Infographic]

There are very few masters of social media, and those who have begun to understand its intricacies know that once they do, something will change and the game will begin anew. In a world where 61% of Fortune 500 CEOs are lackluster on social media, it’s time for a change. Today that change begins with […]

Advertising
Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

Content Marketing
4-month-old-baby-in-hoodie
Content Marketing Can Get You Pregnant

As written for SocialMediaToday As an inbound marketer, I often write and share about what it means to capture, write, and publish stories. Done  correctly, story telling transforms content from marketing to sharing, and merely informing to fascinating. Some of my most successful stories, like the Pinterest Pin That Launched a Company, recount a chain of events that […]

Content Marketing
content-socialmarketingfella-2
Cisco’s 6 Rules to Building an Effective Content Marketing Team

As published in Business2Community I’ve long been an evangelist of content marketing (aka inbound marketing) as a critical and effective marketing strategy for SMBs in the new, social age. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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