Social Marketing Fella

Tag: social media for business

Content Marketing
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Cisco’s 6 Rules to Building an Effective Content Marketing Team

As published in Business2Community I’ve long been an evangelist of content marketing (aka inbound marketing) as a critical and effective marketing strategy for SMBs in the new, social age. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find […]

Advertising
Greater Engagement via Social – Interview with BulbStorm CEO, Bart Steiner

Article first written for, and published as Lower Barriers and Greater Engagement: Interview with BulbStorm CEO, Bart Steiner on Technorati. Social Media Marketing “You’ve collected your Facebook likes, spent some dough on Facebook ads, and maybe given away an iPad or two. That was good for 2010. Now what?” That’s the tagline on BulbStorm’s website, and the […]

Gamification
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Hitachi’s Social Media Success

Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social Media for Enterprise Business When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as […]

Internet Marketing Strategy
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Facebook’s Take: Applying Old Ways to New Media Doesn’t Work

Facebook Is Meant for Lightweight Interactions Over Time As written for BusinessInsider.com Throughout the history of time people have been applying their old ways to new media. That was the message from Facebook’s global brand manager, Paul Adams, at last week’s Signal Conference in San Francisco.  So what exactly does that mean? It would appear that historically for us, […]

Brand Management
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Intel Gets Social

Article first written for and published as Intel’s Social Status Update: Make Conversations, Not Ads on Technorati. Social Media for Big Business Intel launched its marketing campaigns with a bang this year, showing off a number of interesting 2+ GHz Ultrabook laptops with Intel processors at CES. Going head to head with Apple, they talked a whole lot […]

Emerging Technology
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Twylah: Visual Twitter

Twitter Curation & Presentation Originally published in Business2Community What do Twitter and Pinterest have in common in terms of user experience?  Very little.  Enter, Twylah. Twylah is a Twitter curation and presentation tool. It enables you to create dynamic landing pages, or “Fan Pages” from your Twitter content. These pages derive from the trending topics you choose, […]

Social Media for Business
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Why Social Media is Important to Business

Social Media for Business Successfully starting а business today requires mоrе thаn desire, іt requires uѕіng ѕоmе social media tools аѕ а part оf уоur оvеrаll strategy.  Social media for business is essential to your success, and this is why.  Thе hardest part fоr mоѕt online entrepreneurs іѕ choosing whісh оf thе social media tools are […]

Social Business Software
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What’s Social Business Software For?

Social Business Software The small medium business to enterprise have all been struggling to clearly answer this for years now: How do we measure this?  When early majority businesses outside of Silicon Valley look at this social business software, they see a lot of stuff that screams “don’t buy” because none of it clearly fits into […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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