Advertising Social Media for Business Video Marketing & Technology

5 Really Good Reasons Why Video Testimonials Can Boost Your Sales!

Different audiences respond to different marketing techniques – this is certainly not a new idea. Some customers respond really well to long-form pieces of content like white papers, while others prefer short bursts of information like Infographics or presentations. But in terms of those marketing techniques that are capable of cross-pollination – the ones that […]

Social Media Marketing

Tips To Incorporate Great Content Into Your Social Media Marketing Strategy

Congratulations on taking the plunge and trying out business ownership. Owning a business of any kind is hard work. First, you have to build your customer base – who want what you’re selling? Who can they pass the message on to? Word of mouth is our best friend, and testimonials sell products. It’s not news […]

Marketing Strategy Mobile Trends & Tech

Why Businesses Cannot Ignore the Power of Mobile Marketing

The number of people using handheld devices for going online is significantly growing year by year. It has grown to a considerable force that businesses should not take it for granted. Mobile marketing should then be a major focus of modern-day businesses’ marketing campaigns. Mobile marketing is so important because making an impression is vital, […]

Social Media Marketing

The Ultimate Guide to Using Hashtags Strategically

Hashtags have become an integral aspect social media networking and marketing. You can use it to find and label social media updates. It helps you find relevant content from others and make your content discoverable as well. With appropriate hashtags, you can connect with a broader network of social media users. If you are active […]

Search Engine Optimization (SEO) Social Media Marketing

The Right Approach in Social Media Marketing – Lessons That Small Business Owners Should Learn

Small business owners are well aware of the good that can happen to their business if they use the social media for gaining online visibility. But amidst the various social media channels available, they often do not know what the right approach to would be, use it correctly. Not all social media channels are alike, […]

Social Media Marketing

8 Ways to Improve Your Lead Generation Through Social Media

Businesses that utilize lead generation tactics on social media can achieve better results that will help their businesses to succeed. With social media, you can build brand awareness, generate conversions, produce better revenue growth, achieve better sales productivity, and give a sense of community to your followers, influencers, and advocates. Here are several ways that […]

Brand Management Internet Marketing Strategy

How Digital Marketing Can Boost Your Brand Image And Visibility

Digital marketing has created all the buzz in the last 5 years or so. Many thought that this is a big bubble ready to burst anytime. But beating all odds, digital marketing is still cruising forward, adopting newer techniques and approaches to optimize its performance. Hubspot has got some of the interesting numbers of digital […]