Facebook Marketing Marketing Strategy

Adjusting to the Expansion of Facebook Search Ads

After Facebook’s winter re-release of search ads, the social platform-turned-advertising-giant has recently expanded this option to more advertisers. In addition to the typical locations advertisers could place their ads, like the news feed and stories, this new option now allows ads to be generated as results right in Facebook’s search bar! With this game-changing new […]

Guest Post Social Media Marketing Video Marketing & Technology

How to Make Flawless Testimonial Videos That Help You Sell

Written By: Victor Blasco People trust other people. And customers trust other customers.  In marketing, this much is a given: You can say a million times how incredible your product is, but it will never be as effective – or have the same impact – as when someone else says it for you! That’s why […]

Brand Management Content Marketing

Grow Your Business with These 5 Content Marketing Methods

Content marketing is a big deal. It is one of the premier marketing methods of the digital age. Technology is adding new elements and capabilities, meaning content marketing can be pushed even further than before. The culture that comes along with the constantly advancing technology also plays a factor. Customers expect a lot from the […]

Social Media for Business Social Media Marketing

Ways to Improve Your Social Media Strategy

Business has come to social media in a big way. Companies use social media to gain and market to customers. Facebook, Instagram, Snapchat, Twitter, YouTube, and LinkedIn are some of the major players in the social media space. Businesses use these platforms every day to reach out to customers and market their products. They do […]

Internet Marketing Strategy Social Media for Business

Social Media Tips For Landscapers

Written By: Normand Bourque If you are a landscaper, depending on your region your season typically lasts 6-8 months, so connecting with current and future clients is key to achieving year-round success. One way to accomplish that is with social media. It’s a valuable tool that lets you showcase your work, and interact with potential […]

e-commerce eCommerce Internet Marketing Strategy

5 Tips to Improve Your Conversion Rates

In 2018, the average conversion rate of the top 25 percent of e-commerce sites was 5.31 percent. Meanwhile, the top 10 percent enjoyed conversion rates averaging 11.45 percent. However, the average rate for e-commerce as a whole was 2.35 percent. As you can see, there’s a significant spread in play there.  So, what is the […]

Content Marketing Marketing Strategy

6 Tips for Smarter Digital Marketing

Smart digital marketing plans are no longer optional for businesses. In order to survive in today’s business world, you must have a smart digital marketing plan or else your business will fail. The reason for this is due to recent changes in consumer trends. According to Statista, 1.79 billion people worldwide bought goods or services […]