Latest Social Media Marketing

Gentlemen, Start Your Engines: Selling Luxury Cars in the Age of Social Media

If social media is the new medium of commentary and conversation among consumers and critics alike, then we should welcome the return of long-form copy; the kind of storytelling that creates a lifestyle around a product or service; the sort of branding that values good writing, and offers a visual and verbal portrait of the […]

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How Social Media Has Changed the Way We Eat

People who can remember the days before social media or even the internet may recall magazines that were chocked full of articles about diets and food. In those days, periodicals featured new foods every month people were eating. The decision to print these kinds of articles came from the top down and involved editors trying […]

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Take Your Marketing Campaign to the Next Level with These 5 Social Media Tools

By Brian Kearney Social media is a vital part of any marketing campaign. It serves a multitude of purposes that can make or break your brand, while providing valuable insight into your target audience, as well as untapped markets. Below is a list of five social media tools that can take your marketing campaign to […]

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The Secrets of #SocialMedia, Revealed [Infographic]

There are very few masters of social media, and those who have begun to understand its intricacies know that once they do, something will change and the game will begin anew. In a world where 61% of Fortune 500 CEOs are lackluster on social media, it’s time for a change. Today that change begins with […]

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How Data and Conversational Marketing Helps Social Media’s Voice

By Dr. Rahul Razdan Fact: Big Data is nothing more than an empty term, a euphemism among the technorati, unless it produces the sort of “conversational marketing” necessary for social media; unless it yields superior content and inspires a dialogue among consumers; unless it showcases messaging that resonates because of the quality of its content and […]

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Why Colleges and Communities Are the Ideal Union for Socializing on #SocialMedia

By Lewis Fein If we want to ensure that words like “community” and “trust” do not become little more than marketing boilerplate, that they shall not become a collection of meaningless letters – for workers to stamp by hand, or for machines to automate within some desolate assembly line – so documents can bear the […]

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How Social Media Impacts Non-Profit Organizations

By Nick Rojas Social media has drastically changed the way people interact not only on a domestic, but on a global level. Through the power of social networks, users now can find long-lost friends and colleagues, share articles and videos that provoke or inspire, and gather around certain interests in form of topical groups and […]