Case Study Social Media Marketing Video Marketing & Technology

Marketing American Dream Aspirations Over Celebrity Selfies

As published to The HuffingtonPost In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does’t focus […]

Content Marketing Featured Inbound Marketing Marketing Strategy Social Media for Business

What Visual Marketers Need to Know About Social Media Marketing in 2015

As a marketer, you can never know too much. Data and Insight is what drives every step of your campaign, from creating an entire marketing strategy, to choosing the Hashtag for your next tweet and everything that comes between. And the more informed you are, the better the results you’re going to get. Which is […]

Case Study Social Media for Business

Study Finds Nonsocial Doctors Are Terribly Outdated

As published to The HuffingtonPost Does your doctor need to be on Facebook? How about your plastic surgeon? That’s the question RealSelf.com asked more than 700 users in a recent study. Nearly 60 percent of respondents said they like doctors to be “somewhat engaged” on social media, while 32 percent said they want them “very […]

Business Reputation Content Marketing Social Media for Business Social Media Marketing Twitter for Business

4 Reasons Your Business Should Be on Social Media

As published on SocialMediaToday Networking Online Is Crucial, But It Needs to Be Done Right, CEO says. When they need to make personal connections with the rest of humanity, more and more Americans are doing so via the Internet. A 2014 study by the Pew Research Center showed that 74 percent of adults who go […]

Content Marketing Inbound Marketing Social Media Marketing

How to Connect With Your Audience and Make an Impact

As published to Huffington Post Every brand must continue growing its user base, and sometimes it may seem an extremely daunting task. However, one proven approach includes instrumentally using your existing audience as a sales-driving platform. You may need to give up a bit of direct-to-consumer power, but your influencer-driven marketing message will be authentic. […]

Case Study Infographic Social Media Marketing

Canine Inequality in Social Media [Infographic]

Our social pets New data from Kloff, the top app for pet photo-sharing, reveals the latest trends in pet-related social media activity on a global scale. “It’s not just about taking a photo of a pet. It’s about branding your pet’s unique personality through the photo,” explains Jane Chung, Co-founder of Klooff. She continues, “Is your cat […]

Teens and social media
Social Media Compliance Technology News

AVG’s 8 Tips On Properly Managing Our “Social” Social Lives

As written for Business2Community Listen Up Kids!  AVG Technologies released the findings of its latest research, “Digital Baggage,” the sixth stage of its “Digital Diaries” series. The survey found that a sizeable chunk of young adults aged 18-25 years old are using social networks to broadcast personal and work-related information that could potentially threaten their young careers. While most of us turn […]

brooks-pr-invite
Case Study Content Marketing Social Media for Business Tech Conferences

Between the Laces: Brooks Sports’ Massive Social Growth

As written for SocialMediaToday A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer channel strategy focused entirely on meeting runners’ specific needs. Founded in 1914, the company has a long history of innovation in the athletic space, but no real history of marketing technology leadership. That’s all begun to change. […]