Written By: Isaac Bullen What is the goal of new technologies in the online space today? Think responsive websites, state-of-the-art shopping carts, retargeting, and social media. If your answer includes giving customers the best possible experience online while catering to their preferences and behaviors, give yourself a pat on the back. If not, it is […]
Written by: Lisa Michaels Social media is an amazing brand promotion tool which offers businesses a great way to increase their exposure and profits. However, to reap the benefits of social media marketing, keeping all your accounts secure is a must. The negative impacts of a hacker attack could cost your business hundreds or even thousands […]
Social media is about conversation, not conformity. It’s about creativity, not blind compliance. Nowhere is that point more relevant – nowhere is that principle more important – than it is regarding the path from addiction to recovery. Describing that experience requires expressions of compassion and decency of character. Articulating those thoughts on social media is yet […]
Written By: Uchenna Ani-Okoye When Twitter was originally released, it gained popularity and notability around the world very quickly, racking up millions of users. Sometimes described as the SMS of the World Wide Web, Twitter is a social media site that allows people to engage with one another by micro-blogging. It can be used for a […]
Written By: Andy Morris With PR disasters fresh in everyone’s minds thanks to Pepsi and United Airlines, brands should be thinking about proactively building strong relationships with their audiences. At its core, social media is all about connecting with audiences, which makes it a great tool to use for these purposes. When it is not […]
Social networks allow potential users to reach others within their social groupings to share information and communicate information of mutual interest. Marketers and businesses, large medium and small, are using popular social media platforms such as Facebook, Twitter, Instagram and LinkedIn to reach an almost unlimited base of potential customers. With millions of daily users, […]
Written By: Emin Sinanyan Balboa Capital has pulled through for women with a wonderfully encouraging infographic. The statistics it sheds light on are startling. There are over 9 million women entrepreneurs in the U.S alone. And 500 women-owned businesses are started every day. It seems like the tide has turned in favor of the ladies and […]
Contrary to popular belief, email can be a very powerful tool in digital marketing. It can be used to retain the best customers and boost valuable sales. However, many small business owners don’t understand how valuable email marketing can be. How do you connect with customers on a more personal level? Nowadays, only a small […]
