Written By: Riya Sander All businesses face a common challenge called seasonal changes. Businesses are in a constant cycle of high season and low season. To survive season impacts, ‘offseason marketing strategy’ must be kept in place. Many tourism businesses depend on the high season for business and close the businesses during off-peak season. The […]
The number of small businesses is constantly rising. So, to survive in such a fierce marketplace, you need to make your brand visible to your target audience. But, putting yourself out there is not that simple, given the fact that, today, the majority of businesses are using at least some digital marketing techniques. This is […]
Written By: Adela Belin Augmented reality is a fast-growing trend in the world of digital transformation. Taking virtual reality one step ahead, augmented reality brings forward a new-age, immersive customer experience. Given its popularity, its growth is said to reach $117.4 billion by 2022. Now that’s huge, isn’t it? So, what is augmented reality? It […]
Written By: Riya Sander If you have a brick and mortar store, you’re probably wondering how to generate traffic to your store — foot traffic, that is, not just traffic to your website. Foot traffic from your targeted clientele, potential purchasers. While it’s important to have a solid online presence, you need people to walk […]
Social media marketing has rapidly evolved and become the game changer for online marketing activities. The platform has created high expectations among both users and marketers who are always on the lookout for something new. New trends keep coming and going, and marketers have to adapt to it to remain relevant and effective so that […]
Social media fuels e-commerce websites! It directs interested shoppers and online users towards attractive deals. Using social media brands, e-commerce websites can connect with customers and generate a sense of community. Through a comprehensive social media presence, brands can attain direct sales via few networks. And customers can use social media to share the products […]
Hashtags have become an integral aspect social media networking and marketing. You can use it to find and label social media updates. It helps you find relevant content from others and make your content discoverable as well. With appropriate hashtags, you can connect with a broader network of social media users. If you are active […]
Having a social media presence is a must for any business today. The marketing gains that you can achieve by using websites increases many more times when you extend the SEO campaign on the social media. Many would argue that there is little connection between SEO and social media, which is true, but the outreach […]
