Written By: Lisa Michaels Stories have practically unlimited potential as tools that connect audiences with the products and services they need to live and work. And the concept is not new – marketers have been leveraging the power of storytelling to achieve exceptional results for a very long time. Integrating storytelling into your marketing strategy allows […]
Written By: Zachary Jarvis It seems like Social Marketing has been with us forever, but in truth, it’s been around for less than a decade. It’s all to do with the Smart Phone. It’s now ten years since the first iPhone launched, and even though Twitter launched a year earlier, it was the ability to […]
Written By: Heather Redding Let’s start with some honesty. How would you rate the social media marketing effectiveness of your manufacturing business? According to a study by the Content Marketing Institute, your response is more than likely “I don’t know.” B2B businesses, especially manufacturers, tend to be the slowest to accept and integrate social media marketing. […]
Knowing how to ride modern trends is essential for remaining competitive in marketing. When it comes to social media marketing, staying on trend is even more important. Social media is constantly changing and overloaded with information, including marketing materials. As a result, consumers tend to pay the most attention to what’s trendy at any given […]
Written By: Leila Dorari No matter what the topic of the event you’re organizing is, you still need for people to actually show up at the event and to be entertained and happy to be there. What’s more, you need the event to be talked about, promoted and shared on the social media, not just after […]
Written By: Isaac Bullen What is the goal of new technologies in the online space today? Think responsive websites, state-of-the-art shopping carts, retargeting, and social media. If your answer includes giving customers the best possible experience online while catering to their preferences and behaviors, give yourself a pat on the back. If not, it is […]
Written by: Lisa Michaels Social media is an amazing brand promotion tool which offers businesses a great way to increase their exposure and profits. However, to reap the benefits of social media marketing, keeping all your accounts secure is a must. The negative impacts of a hacker attack could cost your business hundreds or even thousands […]
Social media is about conversation, not conformity. It’s about creativity, not blind compliance. Nowhere is that point more relevant – nowhere is that principle more important – than it is regarding the path from addiction to recovery. Describing that experience requires expressions of compassion and decency of character. Articulating those thoughts on social media is yet […]
