Tag: social media

Content Marketing
How a Good Education Can Lead to a Better Content Strategy

A good content strategy involves more than coming up with keywords and titles for your content. Your business case and brand story have both to be woven into your content strategy. This requires clear thinking and creativity. Developing an effective content strategy requires a good grasp of the targeted audience’s language and good writing skills […]

Guest Post
The Relationship Between SEO and Social Media

By: Lauren Squire For your business to be a success online, you need to have a thorough marketing strategy in order to target prospective customers in the right way. Whilst you may have an ideal customer profile in mind that you want to target too, the reality is each potential customer is different and likes to […]

Featured
5 Tips to Develop a Social Media Plan in 2017

Written By:  Riya Sander If you’re running a small business, you know that it’s that time of year again. When you begin to look back at 2016 to learn how to start developing marketing strategies for 2017. You’re probably taking inventory on what worked and what didn’t but the question remains, how do you create […]

Guest Post
5 Things Companies Do That Irritate People on Social Media

Written By: Nate Vickery The uprise of the internet has created a unique platform for businesses, bringing about a particular efficiency in communication between the company and end user, and enhancing the potential of reaching bigger audiences (faster) than companies normally would through the regular means of advertisement. Social media engagement and interaction have made it […]

Featured
A Comprehensive Guide On Crafting Sustainable Social Media Content

In an air-conditioned meeting room, a team of sales and marketing executives reached a consensus to try social media marketing. The year was 2010. The asset management industry was still on its knees following the bloodbath in capital markets across New York, London and Tokyo. Sales of investment products were dismal as the investing public […]

Latest
#Hashtags: What’s Popular, What’s Not, and Trends Predictions

Hashtags are widely used in Twitter, Instagram, Facebook and other social media websites, and are referred to by blogs, news websites and commercial websites. People are using hashtags in order to promote an idea or a concept. Social media marketers are using hashtags to promote their posts so when readers are clicking those hashtags, they […]

Latest
Why So Many Businesses Are Failing To Use Social Media For PR

You probably know this already – social media is fundamental for attaining success in the online environment. Considering that we live in the 21st century and 73% of adult people have at the very least one type of social media account, it’s safe to say that businesses now understand the power of these channels. However, […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

Flickr

    Stay Connected!

    This site is protected by Comment SPAM Wiper.