By Eric Barnes If social media marketing has any value, and it does, then it must be able to transform the ordinary into the extraordinary; to take something as commonplace as water – the very stuff we drink on a daily basis – and make it an online source of conversation, eliciting ideas and feedback […]
Tag: social
Healthy Living as a Social Activity: The Rise of the Lifestyle App
The rise of health and fitness applications is cause for celebration – and conversation. For there is a major opportunity to marry the best of these two worlds, of a comprehensive service and an international medium, so we can have a meaningful discussion – on social media – about everything from exercise to nutrition, where […]
Why Your Content Isn’t Highly Shared on Social Media and How To Change That
By Taranpreet Singh For bloggers and marketers, only half the process is covered when they create high-quality content to serve their readership with. The next half process includes active & effective marketing, maximally through social media channels & through other possible ways as well. While passionate bloggers are doing their best to create & promote content, it […]
5 Social Media Steps to Increasing Your Professional Exposure
By Alex Gomez In just a span of a decade, we’ve gone from stuffing our wallets with business cards and carrying resumes in bulky folders to digitally sharing our email addresses, blog sites, Facebook accounts, Twitter @usernames, and LinkedIn profiles to introduce ourselves professionally. The steady rise in the use of social media as part […]
Study: Only 19% of UK Consumers Can Distinguish Non-Commercial Social Media Content
The Keep Social Honest study by CIM – the body that represents the marketing profession – shows a significant increase in the number of people who can’t distinguish between marketing and non-commercial content on social media, with only 19% saying they can tell the difference. This compares to 38% of people who said they could […]
The Triumph of #BigData Relevance in the Social Media Revolution
By Dr. Rahul Razdan The triumph of Big Data may take many forms, but it already has an impact – a large one – within the realm of social media. By having entrée to key analytics, and by making that information affordable and accessible to as diverse an audience as possible, companies and consumers can have […]
Why Social Media Silence Isn’t Golden in Business
By Patricia Baronowski-Schneider, President of Pristine Advisers. On Wall Street, there is a great deal of communication – but little conversation. There are pundits and analysts aplenty, as well as a surplus of investment fund managers and financial experts. And yet, these men and women – the very people who need and want to attract new […]
5 Habits of Effective Social Media Managers [Infographic]
The amount of necessary actions and recommended tasks that social media managers must engage into is seem downright overwhelming. Not just you must constantly dozens of different profiles every day, you also have to unceasingly connect with your followers and monitors every branded keyword to allow you manage some negative events you may encounter. To […]