Brand Management Guest Post Latest Social Media Marketing

Expanding the Social Conversation About Goods and Services

By Brian Robson If It’s Important, It’s Social. Here is a simple rule involving the use of social media: If what your business does is important, if what you do is of personal substance and professional significance, then you need to broadcast that news across every relevant medium. For if your role, or the role of […]

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Social Media Tricks for Better Content Marketing ROI

More than 80 percent of businesses use social media websites like Facebook and Twitter for their content marketing, and according to a Forbes survey, 90% of businesses feel strongly about its place in a marketer’s repertoire. But using social media, and using it effectively, are two completely different stories. B2C Content Marketing – 2016 Benchmarks, […]

Guest Post Latest Social Media Marketing

Real Estate: A Social Profession in Need of Social Media

By Lewis Fein Buying or selling real estate is an inherently social act; it involves the meeting of owners and agents, and prospective clients and their respective brokers and lawyers – it includes sometimes tense negotiations, and smart offers and shrewd counteroffers, as well as contracts and inspectors, escrow accounts and professional accountants. And yet, […]

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Has Social Media Changed Politics Forever?

Social media use has exploded in recent years. Today, more people than ever get their news and information via social media outlets such as Twitter and Facebook than from traditional newspapers, magazines, or even television news broadcasts. The political discourse of today is also shrinking to fit our tweets and status updates. Social media has […]