Guest Post Social Media Marketing

A Cause Worthy of a Smile: Dental Support Organizations and Social Media

By Michael D. Shaw One of the more overlooked issues concerning health care reform is the relationship between technology and social media, as the former serves the latter regarding news about specific issues relating to personal wellness. Take the case of Kool Smiles, a national children’s dental provider or Dental Support Organization (DSO), and the group’s […]

Latest Shared Economy

Identifying the Most Social Goods and Services in the ‘Sharing Economy’

Since colleges and universities are inherently social communities, consider this column a summation of the issues addressed in my previous article about this essential part of the “Sharing Economy.” For, the question is not one of if but what: It is a query about what goods and services college students will seek to barter or […]

Latest Social Media for Business Social Media Trends

The Social Shopper: Reporting, Reviewing and Sharing in Real-Time

By David Muller, Founder and CEO of DCM Fabrication Consider this column a sequel to my article about The Frye Company(®) and the social impact of creating a specific retail environment. Think of this piece as a reminder that social media is often the result of, not the cause of, something far more experiential – and, […]

Latest Social Analytics Social Media Tools

How to Measure Social Media ROI Using Google Analytics

Republishing a fabulously insightful blog article from the folks at WarfarePlugins. (original post)  Do you know your top performing social networks? You do now with this complete guide to using Google Analytics for Social Media ROI! One of the hardest things to measure for most people is the ROI (return on investment) of social media. […]

Brand Management Latest Social Media Marketing Twitter for Business

The Master Key to Unlocking the Benefits of Social Media

As a follow-up to my previous column, allow me to further explain the difference between conventional (and mostly ineffective) forms of social media versus the successful use of this resource. For one group, social media is the digital equivalent of a hand mirror; a tool for self-indulgent and hypnotic obsession, in which a business owner […]

Guest Post Latest Social Media for Business Social Media Marketing

5 Lessons Celebrities Can Teach Marketers about Social Media

By Nate M. Vickery The year 2014 saw the release of “The Interview”, a controversial comedy starring James Franco and Seth Rogen as two journalists who set-up an interview with North Korean dictator Kim Jong-un and are recruited by the CIA to assassinate him. While Sony’s last minute decision to distribute the film on video-on-demand (after […]

Everything Else Gaming

Craft Beer Going Social Analog With Card and Board Games

As published to Huffington Post The craft beer industry is booming to the tune of $19.6 billion and at every taproom, brewing and brewpub there are craft beer fans on their phones. From Untappd, craft beer’s leading social media platform, to NextGlass, which helps beer noobs find something else they’ll like based on algorithmic recommendations, […]