Content Marketing Latest Marketing Strategy

How a Good Education Can Lead to a Better Content Strategy

A good content strategy involves more than coming up with keywords and titles for your content. Your business case and brand story have both to be woven into your content strategy. This requires clear thinking and creativity. Developing an effective content strategy requires a good grasp of the targeted audience’s language and good writing skills […]

Content Marketing Latest

Eyes Wide Open: The Benefits of a Documented Content Marketing Campaign Strategy

Running a marketing campaign is a bit like plate-spinning, there are lots of different things to keep your eye on all at the same time, and if you don’t keep up, it can all come tumbling down. Using marketing calendars that are specifically designed for the task of allowing you to see just what is […]

Content Marketing Guest Post Latest

How to Maximize Your Content Marketing Strategy Through Your Social Media Channels

By Ryan Buckley The intersection of content marketing and social media is clear at every corner of the internet — from Facebook ads to Pinterest deals to LinkedIn articles. Content marketing is an essential component to every brand’s strategy, while social media channels provide the outlets to amplify a brand’s message. When used correctly, social media […]

Guest Post Internet Marketing Strategy Marketing Strategy

7 Key Elements to Developing an Effective Marketing Strategy

By Srikar Srinivasula Successful marketing leads to successful sales numbers. That’s what makes your marketing strategy, the sibling of your marketing plan, vital. Simply, a marketing strategy defines and explains your goals to achieve with marketing efforts. It’s the “what” that’s guided and shaped by the business goals defined in your business plan. Your marketing plan, defines and describes […]