By: Allison Harvey Studies show that the average human’s attention span has dwindled to 8 seconds. To put that into perspective, a goldfish’s attention span is 9 seconds. Wow! In the world of digital marketing, we need to be making quick and lasting impressions with our clientele. The necessity to engage the consumer is more urgent than ever. In […]
Tag: Target Audience
Why Testing Outside Your Target Audience Is Good for Business
Written by: Lexie Lu We all know the first few steps of starting a business. First, you need to do market research to find a niche target audience. This audience has to have demands that your product or service can act as a solution to. You have to find out as much as you can about […]