Search Engine Optimization (SEO) Web Design

How to Make SEO and User Experience Work Together

SEO and user experience are both crucial elements when it comes to web design. Though both have divergent structure and priorities, their final goal is to provide the best service to the customer. SEO professionals try to keep up with numerous algorithms while UX designers try to keep the end user in mind. Seemingly, SEO […]

Advertising Latest Marketing Strategy Social Media Marketing

Missouri Wins with User Generated Content (#UGC) Advertising

The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with H&L Partners, its St. Louis marketing agency. An extension of the 2013 “Enjoy the Show” campaign, this fully integrated execution includes TV, print, radio and out-of-home components that direct audiences to a new video-rich microsite. A […]