Article first published as The Cure for Writer’s Block – Interview with Gregg Freishtat, CEO of Scribit on Technorati.
Today, more than ever, empowered consumers can choose what they read, watch, and share. The pace of U.S. life is fast, there’s an abundance of new media to entertain us, and we now have the technology to be extremely selective. No longer are we enthralled by flashy banner ads, as much as we navigate past them. And with our DVRs, we skip ahead through commercials.
This shift from traditional marketing methods like print, radio, direct mail, and telemarketing requires that marketers produce and distribute quality content to keep their followers engaged. Once a brand has built a connection with a consumer, they must continue to remain interesting to him or her.
Doing so correctly, furthers the sales process. Failing to do so, sends prospects elsewhere.
It’s difficult for organizations to consistently create fresh, compelling content all the time. As a journalist, even I have a hard time keeping up. Scribit, a massive, new compelling content marketplace, solves this problem. I had the opportunity to speak with the company’s CEO, Gregg Freishtat at the Content Marketing Strategies Conference,hosted by Dlvr.it. Gregg’s company changes the way businesses find and share content.
I was given an account and had the opportunity to navigate through the platform. Essentially, Scribit users can search for content brought together from a wealth of sources, and publish that relevant content on their site. Content can be shared via social media, as well. And Gregg asserts that marketers make their web presence more credible and engaging with this content, and are seeing significantly increased and engaged traffic.
Gregg shared a real-life example of the current lack of complementary content sourcing. “My dentist, who is also a good friend of mine, makes most of his money providing teeth whitening services,” Gregg reflects. “I tried the service and my teeth were super sensitive – it hurt. When I got home, I found an article about tooth sensitivity on his website. I clicked on it and saw an ad for a competitive teeth whitening product. I thought, “Ah-ha”! Why would my dentist send prospects away from his own site, directly into a competitive environment?” His point being, until Scribit, his dentist had no other content choice.
Scribit is still new, having launched merely a few weeks ago. The company is aggressively positioning itself as “a super easy, fast, cost-effective, way” to locate and add quality and relevant content to one’s marketing campaigns. Scribit is announcing their first major release since the company launched.
This next version will include a suite of new features like saved searches, automatic, keyword-influenced recommendations, and better integration with Google Analytics. All this, paired with the addition of millions of content pieces from new publishers, will make it easier for customers to discover and distribute the content they need.