Social Marketing Fella

Toyota’s Selfies Campaign Delivers #SocialMedia for Good

Just this month, Toyota launched a campaign that gives people the chance to do something kind for others, using something as simple as their selfie. The campaign #Selflessie encourages people to snap and post a “selfless selfie.”

Through Jan. 4th, every single selfie hashtagged on Instagram with #Selflessie will trigger a $50 donation from Toyota to the Boys & Girls Clubs of America.

Toyota enlisted the help of do-gooders like Kelly Rowland, Paul Wesley, and Debby Ryan to get the message out. And at the end of the run, the automaker will donate up to $750K (originally $250K but due to the popularity of the campaign, they tripled the gift amount).

You can see #Selflessie in action in the People Now clip below:

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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