5 Tips for Twitter Advertising to Your Mobile Audience [SlideShare]


Andre Bourque (@SocialMktgFella) is Editor Emeritus of Technorati, and a contributing writer for The Huffington Post and Entrepreneur. He's an inbound marketing specialist, an advisor to Social Media Today, and to several startups. He serves as a copywriter, content strategy and messaging consultant.

Social Media Advertising


As mobile technology grows, a big opportunity arises for brands, mobile ads on Twitter are an intrinsic part of the user experience. According to Twitter, sixty percent of their 200 million active users log in via a mobile device at a rate of at least once per month.

So the company sought to better understand the behavior of the mobile Twitter user over other their web-based counterparts. Working with clickstream data specialist, Compete, Twitter found that these primary mobile Twitter users in the U.S. are more engaged in several key ways:

  1. They are on the platform more often,
  2. They interact more with Tweets, and
  3. They follow more brands

Compete and Twitter produced  five findings that advertisers need to know to better connect with these mobile consumers on Twitter: This SlideShare is a visual reference to that recent study and blog article: Primary Mobile Users on Twitter.



One comment on “5 Tips for Twitter Advertising to Your Mobile Audience [SlideShare]”

  1. SEO experts

    Hello Andre
    This is such a nice and informative post. Nowadays mobile user is the best ways to improve your web traffic.”As mobile technology grows, a big opportunity arises for brands, mobile ads on Twitter are an intrinsic part of the user experience” and that is undoubtedly true.

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com


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