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“Web 2.0” vs. “Social Media”

“Web 2.0” vs. “Social Media”

Are the definitions interchangeable?  Sequential?  Relational?

Web 2.0. Lots of us did not like the term to begin with, but it was needed to show the move from static sites into a new conversational web. Most of the world’s leading software developers have shifted their focus in this direction. We have entered a period where mobile apps are the focal point of innovation. It is no longer Web 2. It is just the web.

Social Media. It was back in 2005, or perhaps 2004, when Chris Shipley walked onto the dais of a DEMOConference and introduced the term “social media” in her keynote address. She defined the term, “as spaces on the internet where people came to exchange content.” 

This term social media trends is thrown around a lot in blogs and conferences. Yet every company that talks of it, sites social media and Web 2.0 as a vital component to their new companies. Some uses were unique and unprecedented. But social media has evolved as an obvious part of any app, certainly any mobile app.

2 comments on ““Web 2.0” vs. “Social Media””

  1. Ernie Florance

    It’s hard to keep up with all this terminology. Is there a Web 3.0 next??

  2. Fonda L

    In Web 2.0 terms, this would be a website that doesn’t just give you information, but interacts with you while giving you that information.

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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