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What a Community Manager Does [Infographic]

CMAD-socialmarketingfella.com
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Andre Bourque (@SocialMktgFella) is Editor Emeritus of Technorati, and a contributing writer for The Huffington Post and Entrepreneur. He's an inbound marketing specialist, an advisor to Social Media Today, and to several startups. He serves as a copywriter, content strategy and messaging consultant.

CMAD-socialmarketingfella.com

January 28th is Community Manager Appreciation Day. Yes, there is such a thing.

The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers.

In a great reference article written earlier this year, a fellow SMT author put together seven objectives for the successful community manager:

1. Drive Awareness

2. Improve Public Perception

3. Enhance Customer Service & Support

4. Create Advocates

5. Collect Analysis & Feedback

6. Educate Users

7. Drive Acquisition

And the folks at Carousel 30 put together this infographic to help illustrate what these influential people do.

community-management-infographic-SocialMarketingFella.com

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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