What a Community Manager Does [Infographic]

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Andre is a Social Media Marketing and Inbound Marketing Specialist. He is a frequent blogger on social media marketing trends, technologies and events in the San Francisco Bay Area.

CMAD-socialmarketingfella.com

January 28th is Community Manager Appreciation Day. Yes, there is such a thing.

The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers.

In a great reference article written earlier this year, a fellow SMT author put together seven objectives for the successful community manager:

1. Drive Awareness

2. Improve Public Perception

3. Enhance Customer Service & Support

4. Create Advocates

5. Collect Analysis & Feedback

6. Educate Users

7. Drive Acquisition

And the folks at Carousel 30 put together this infographic to help illustrate what these influential people do.

community-management-infographic-SocialMarketingFella.com

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