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What is Inbound Marketing?

Book Review
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
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Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

eCommerce
What You Can Learn From Amazon To Power Your Online Store

Written By: Michelle Deery Amazon founder Jeff Bezos was recently named one of the world’s richest men, overtaking Bill Gates. His store is the biggest eCommerce success story in history and it’s the yardstick against which all others are judged. Its shares hit $1,000 for the first ever time this year, and it recently purchased […]

Advertising
What is Purpose Driven Advertising

Great product and engaging advertising campaigns are no longer enough. Competition is tough in almost every industry and you’re no longer fighting just for the attention of your customers, you’re fighting for their hearts and minds as well. The best way of doing this (both for the company and your community) is to join forces […]

Twitter for Business
Using Twitter to Grow Your Business

At first glance, Twitter resembles a stock exchange trading floor: Everyone is shouting. When you come to understand the platform you realize people are listening, it’s just that you don’t notice them in all the noise. If you are selling to other businesses, you need to be big on Twitter because this is the social […]

Latest
5 Ways To Steal Search Engine Ranking From Your Competitors

Search engines are playing a crucial role in enhancing the online presence of businesses or brands and driving digital marketing and sales. For this reason, understanding how the search engines work will be crucial to enlighten you on what is needed to make your website appear not only on the first page of search engines […]

Latest
How Social Media Helps a Brand Stabilize Google Rankings

If it is not on Google, it (probably) does not exist. If you need information about people, places, historical events, latest celebrity hookups, what Despacito means in English, or anything at all, you “google” it. See, when a noun becomes a verb all on its own, you know you got a brand that’s worth something. […]

Guest Post
3 Ways That IoT Will Change The Future of Marketing

Written By: Chris Giarratana Each year more of our lives are integrated into larger systems through connected devices — things like connected thermostats, fitness trackers, connected automobiles and automated house appliances. These devices are the testimony of how far our IoT technology has come and shows the power that connected devices offer individuals and can […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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