Case Studies

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What is Inbound Marketing?

Book Review
TempB
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
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Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
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Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Everything Else
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Personalized Communication for Individualized Instruction: The Success of Pacific Point Academy

By: Lewis Fein In a country where, according to the Centers for Disease Control and Prevention (CDC), one in six children have some kind of learning or developmental disability, it is critical to give these individuals the care they need and the instruction they deserve. Expressing that fact online – letting parents know their options […]

Everything Else
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New gTLDs: What They Are and How to Get Them

Here’s a new acronym to get familiar with: gTLD. It stands for “Generic Top Level Domain.” You can probably rattle off the names of a few gTLDs without even pausing to think: .com, .org, .net, .edu or .gov are all examples of generic top level domains. But you may have noticed a recent surge of […]

Everything Else
insurance
The Coolest Apps from Car Insurance Companies

Written by: Walter Moore Every car insurer offers its customers mobile apps that let the customer perform simple tasks like filing claims, paying bills, contact customer service, etc. However, there are quite a few companies that have developed some really innovative apps that will leave many car owners really surprised. A brief look-in: Apps That Save […]

Content Marketing
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Does Paid Promotion Dilute Content Credibility

Consumers and Journalists Are Rattled Lately there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]

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Hiring Through Social Media

With more than 75% of US Americans on social media, you are bound to find hungry job seekers looking for their next opportunity on these mediums. Take advantage of this very large and engaged group to capture quality candidates for your hospitality business. Start recruiting for your restaurant via these popular social channels: Facebook Social […]

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marketing
5 Marketing Processes That You Need to Automate Now

Written By Disha Dinesh In a world where consumers have instant access to information and the ability to purchase, everything is real-time. The dynamics of businesses involve far more variables than they did say 10 years ago. In today’s age a customer’s complete brand experience matters, and to manage it you have to consistently perform on […]

Big Data
Fortune Magazine
Exploring the Effect of Analytics on the Cannabis Economy

If you’re new to retail cannabis, chances are you’re new to business in general. So, the whole meaning and value in analytics may elude you. If analytics are new to you, you had better get a grasp of what they mean to you and your business potential, exploring the effect of analytics on the cannabis […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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