Social Marketing Fella

Case Studies

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What is Inbound Marketing?

Book Review
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
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Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

eCommerce
Want to Pump Up Your E-Commerce Sales and Revenue? Count on These Smart Social Media Strategies

Social media fuels e-commerce websites! It directs interested shoppers and online users towards attractive deals. Using social media brands, e-commerce websites can connect with customers and generate a sense of community. Through a comprehensive social media presence, brands can attain direct sales via few networks. And customers can use social media to share the products […]

Guest Post
Best Tips to Develop A Unique Landing Page Design

Written By: Barbara Elliot A landing page is the most effective way to display your services or products to your targeted audience. It explicitly provides details to the online visitors about your services and guides them how they can find what they are looking for. It is one most effective ways to quickly boost your […]

Big Data
Data Analytics in Business

Written By: David Lieberman Today Analytics is the heart of a Business. Companies are challenged with a high volume and broad array of data which requires active and effective analysis. Analysis can help them make enhanced and improved business decisions, and hence help the business to maintain profitability. “Companies need to compete on the basis […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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