Case Studies

  • Case Study
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    Study: 61% of Fortune 500 CEOs Lackluster on #SocialMedia

    A new study sponsored by Domo and CEO.com found that 61 percent of Fortune 500 CEOs are not active on any major social network, and are missing an opportunity to use social platforms to interact with their key audiences. This year’s Social CEO Report, an annual survey that investigates the social media habits of business […]

  • Brand Management
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    Study: Why Quality Review Content Matters for Businesses

    Research shows quality review content drives purchase decisions more than star counts. In a recent Consumer Affairs study, 60 percent of participants said they tended to pay more attention to customer comments than to star ratings. Only 11 percent of consumers pay more attention to star ratings, and more than one-fourth (29 percent) say they […]

  • Case Study
    Data points
    VentureBeat Insight Study Shows Personalized Emails Improve Clicks

    VentureBeat (VB) Insight, the leading research firm dedicated to marketing and mobile technology, today announced the complete findings of its “Email Personalization Report,” offering insight into the current pitfalls of email personalization tactics and strategies for increasing the maturity of these efforts. While email is still customers’ preferred channel when it comes to communication from […]

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What is Inbound Marketing?

Book Review
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The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
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Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
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Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Big Data
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Is Big Data Too Big for Small Business?

A 2015 IDG Enterprise Big Data and Analytics Survey revealed that big data is on the minds of business leaders and owners. There is an ongoing struggle to figure out how to manage the increasing amounts of data that are now available and leverage the true value that this data holds. Thanks for sharing @thoughtspot. 2015 IDG […]

Startups
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How to Keep Your First Year #Startup Costs Low

Opening your own business is a really exciting opportunity to finally be your own boss and reach your goals. But your first year in business will be the toughest as you begin to learn what works and what doesn’t. This first year is also critical to your long term success, so making the right choices […]

Guest Post
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Give Your Partners Their Due by Showcasing Their Success

By Robert Russo, co-founder of Keycode.com To reiterate my maxims about social media, which you can read here and here, business owners have an obligation to dialogue with consumers: They must initiate a discussion, not dictate orders to customers to buy this or do that – to Act now, while supplies last – and forgo […]

Advertising
World s Strongest Coffee – Death Wish Coffee Company
Intuit Is Sending Death Wish Coffee to the Super Bowl

The creators of “The World’s Strongest Coffee”, Death Wish Coffee Company, have taken first place in the Intuit QuickBooks’s Small Business Big Game Competition, securing them a thirty-second commercial during football’s biggest game offering more than 100 million viewers. Death Wish Coffee Company entered the competition after the success they witnessed from GoldieBlox, the 2014 […]

Latest
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How to Measure Social Media ROI Using Google Analytics

Republishing a fabulously insightful blog article from the folks at WarfarePlugins. (original post)  Do you know your top performing social networks? You do now with this complete guide to using Google Analytics for Social Media ROI! One of the hardest things to measure for most people is the ROI (return on investment) of social media. […]

Big Data
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Why Today’s Leaders Need to Get to Know #BigData

“The [sectors] that have the potential to benefit the most from big data analytics are the ones lagging behind…” In business, there can be chasms between promise and fulfillment. Consider the case of big data analytics. Companies of all sizes are investing in technology to assemble unprecedented amounts of data, from customer call-center recordings and […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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