Case Studies

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What is Inbound Marketing?

Book Review
TempB
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
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Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
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Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Latest
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SEO Marketing Tools Every Entrepreneur Should Have

Running your own business, regardless of the scale of your operations, requires you to place a certain amount of effort, time and resources into your online marketing campaigns if you truly want your company to have an edge over your competition, and the online marketing world can be a fast paced one. Unfortunately, the work […]

Brand Management
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How to Use Twitter to Steal Customers from Your Competitors

By Michael Akinlaby With 42% of Twitter’s users following brands, Twitter is a great place to build brand ambassadors, drive traffic and convert sales. Instead of starting all the way from the scratch, you can tap into the fan base of your competitors. Your established competitors have spent years building their army of ambassadors and customers […]

Everything Else
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The Power of Part-time

By Vince Baiera R.N., BSN I hold a Bachelor’s of Science in Nursing degree from Robert Morris University.  I was not formally trained in Business nor did I work in the business field for the first 6+ years of my career.  It was only when a friend introduced me to a Network Marketing company where I […]

Latest
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Social Media Tricks for Better Content Marketing ROI

More than 80 percent of businesses use social media websites like Facebook and Twitter for their content marketing, and according to a Forbes survey, 90% of businesses feel strongly about its place in a marketer’s repertoire. But using social media, and using it effectively, are two completely different stories. B2C Content Marketing – 2016 Benchmarks, […]

Guest Post
Podcasting
Podcasting: A Medium of Great Influence and Social Power

By Lewis Fein As I like to remind people, the power of podcasting is of global importance: It is a venue where, through conversation and the give-and-take between a host and a guest, as well as questions and commentary from callers, technology allows us to socialize – by and from social media – in real-time, […]

Guest Post
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Real Estate: A Social Profession in Need of Social Media

By Lewis Fein Buying or selling real estate is an inherently social act; it involves the meeting of owners and agents, and prospective clients and their respective brokers and lawyers – it includes sometimes tense negotiations, and smart offers and shrewd counteroffers, as well as contracts and inspectors, escrow accounts and professional accountants. And yet, […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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