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What is Inbound Marketing?

Book Review
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
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Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Guest Post
6 Technologies to Better Manage Your Business Finances

Written by: Beth Kotz Running a small business is no easy feat, and new responsibilities are always edging their way onto the already-full plates of aspiring entrepreneurs. In the area of finance, however, there is a myriad of tech solutions offering new windows of opportunity. As a business owner, it’s a good idea to immerse yourself […]

Latest
Social Media
Social Media Benefits for Business and Debt Advice

Social media continues to play a major role in how people communicate and interact with each other. Several people are active on at least one social networking site. This impact can be beneficial for businesses as well. If you are running a business without a strong social media presence, it is time to consider the […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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