Case Studies

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What is Inbound Marketing?

Book Review
TempB
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
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Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
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Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Guest Post
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It’s All About .Social

By Bill Glenn, VP of Marketing for Rightside Social media networks come and go. How many of us remember MySpace? How about Xanga? LiveJournal anyone? The beauty of a .SOCIAL domain is that it evolves with you, and www.yourbrand.social can redirect to Facebook today, Twitter tomorrow, and the social media platform of the future the […]

Case Study
Start-up Business Team Working in Office
2016 Best Cities for Startups Study: Don’t Go to Arizona for Financing

The analysts at WalletHub’s recently compared the relative startup opportunities that exist in the 150 most populated U.S. cities. Using 16 key metrics, ranging from five-year survival rate, to office-space affordability to educational attainment of the local labor force. The study found Grand Rapids, Michigan, leads the nation in the highest average growth of number of […]

Blogging
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The Numbers and Science Behind the Perfect Blog [Infographic]

From First Site Guide If you’re starting a blog, you probably have questions. How many people have blogs? How many people use blogs? How do you blog? Well, we’ve run the numbers and we’ve collected them into this awesome infographic. Why did we collect them into an infographic? Well, if you read the infographic, you’ll […]

Everything Else
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The Success of My Business Comes Down to This One Thing

By Vince Baiera R.N., BSN “The quality of your life, is the quality of your communication” -Anthony Robbins I started my business in January of 2015, since then over 90% of all problems or mishaps has been due to my inability to communicate effectively.  Communication is made up of how you communicate with yourself and with […]

Guest Post
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7 Key Elements to Developing an Effective Marketing Strategy

By Srikar Srinivasula Successful marketing leads to successful sales numbers. That’s what makes your marketing strategy, the sibling of your marketing plan, vital. Simply, a marketing strategy defines and explains your goals to achieve with marketing efforts. It’s the “what” that’s guided and shaped by the business goals defined in your business plan. Your marketing plan, defines and describes […]

Everything Else
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Clinton Supporters Read Jezebel, Trump Supporters Like Men’s Humor

On the heels of multiple media-focused controversies — the #OccupyCNN protest of a “Bernie Blackout”, studies showing consistently negative coverage for Hillary Clinton, and constant liberal bias claims by GOP candidates — Demographics Pro analyzed media consumption habits of followers for each presidential candidate. [94] #OccupyCNN Surges, #Bernie Predicted The Panama Papers, & School Se… […]

Latest
NPS.gov Homepage  U.S. National Park Service
National Park Service Launches a New-Look Responsive Web Design Website

The National Park Service (NPS) has launched a redesigned NPS.gov website. The website has a new look and added features to help visitors find information quickly. “The new design is the result of a multi-year effort to transform NPS.gov into a world-class digital experience and communications tool,” said National Park Service Director Jonathan B. Jarvis. […]

Guest Post
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8 Creative Ways to Get the Most from Your Facebook Page

By Sheena Mathieson There is no denying that Facebook has been one of the biggest and most influential technological advancements in the digital world. In fact, Facebook has paved the way for social media to be one of the greatest communication tools known to mankind after the invention of the internet and the cellphone. This is […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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