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What is Inbound Marketing?

Book Review
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
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Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

eCommerce
5 Content Tips to Improve Ecommerce Conversions

Written By: Isaac Bullen What is the goal of new technologies in the online space today? Think responsive websites, state-of-the-art shopping carts, retargeting, and social media. If your answer includes giving customers the best possible experience online while catering to their preferences and behaviors, give yourself a pat on the back. If not, it is […]

Business Reputation
Rookie Mistakes That Can Ruin Your Business

Running any business requires the skill of juggling many tasks at once. Every business is a complex mechanism depending on the work done by hundreds of employees. This also means that there are a lot of mistakes bound to happen and each of these mistakes could be the end of your business. It may sound […]

Guest Post
How to Keep Your Social Media Accounts Safe from Hackers

Written by: Lisa Michaels Social media is an amazing brand promotion tool which offers businesses a great way to increase their exposure and profits. However, to reap the benefits of social media marketing, keeping all your accounts secure is a must. The negative impacts of a hacker attack could cost your business hundreds or even thousands […]

Latest
What Does Your Business Get Out Of Online Marketing?

Businesses that are using online marketing are improving every day, and you will find it quite important that you are making changes to your marketing plan as you operate. You need an online marketer who knows how to complete this work, and you will find that the marketer is capable of doing quite a lot. […]

Social Media for Business
A Clear Sky of Communication: Using Social Media to Describe the Journey from Addiction to Recovery

Social media is about conversation, not conformity.  It’s about creativity, not blind compliance. Nowhere is that point more relevant – nowhere is that principle more important – than it is regarding the path from addiction to recovery. Describing that experience requires expressions of compassion and decency of character. Articulating those thoughts on social media is yet […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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