Case Studies

View all

What is Inbound Marketing?

Book Review
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
social-media-icons-red_Feature1
Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Product Review
Why You Need Send Pulse for Your Email Marketing

It’s not an easy task for small and medium businesses to compete in email marketing, as it requires a lot of time and effort. They are all looking for services proven over time, that offer better features with competitive prices. There is a great choice of services, all of them have their advantages which make […]

Content Marketing
How You Can Improve Your Traffic With Improved Content

Information is the most valuable commodity available on the internet. People are looking for informative, practical information every day. This information is delivered in the form of content—blog posts, articles, videos, podcasts, and downloads on the internet. You can boost traffic to your website by boosting the value of the content on your website. Yes, […]

Startups
Startup Financing: Venture Capital or Business Loans

Launching a startup business is never an easy task. Aside from having a great idea, a business owner needs to do proper research to identify their target audience and understand their competition. Later they must realize their idea and create a business that will stand out in the crowd and achieve success. However, with all […]

Everything Else
Five Things to Consider Before Franchising A Business

Franchising your business is a great way to expand your business, reach new customers, and generate more revenue. But, franchising is not right for everyone. Here are the five things you need to consider before deciding whether or not your business is ready to franchise: 1: Profitability Before a franchisee buys into a business, he […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

Flickr

    Stay Connected!

    This site is protected by Comment SPAM Wiper.