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What is Inbound Marketing?

Book Review
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
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Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Content Marketing
How To Use Content Marketing To Increase The Number Of Downloads For Your Mobile Application

Written By: Chris Pautsch In the world of content marketing, an oft-repeated mantra is the assertion that “content is king.” The general theme of this statement is that all brands need quality marketing content that speaks to the unique needs of the brand’s target market. Mobile apps are no exception to this reality. The best app […]

Inbound Marketing
Unwritten Rules of Social Network Marketing

Social network marketing refers to the use of social media platforms such as Facebook, Twitter or Instagram, to promote a certain product or service. The main goal of social network marketing is to create content that users will share on the internet and thus helping a company increase brand exposure. However, there are some rules […]

Featured
Human Error: The Hacker’s Key to Corporate Conquest

You’ve worked hard to establish your company. You spent countless hours vetting business partners and potential employees, you scrimped and saved to get your organization off the ground and you sank your energy into building relationships with your clients. Finally, all your hard work has paid off and you have a healthy nest egg sitting […]

Content Marketing
3 Content Strategy Tips For 2017

Running a startup business is quite an interesting journey that involves hard work and effort. However, without a good content strategy, there is no point in even trying to run a startup. Content marketing is a key element for startup businesses to get noticed enough to flourish. With that in mind, creating a good content […]

Everything Else
7 Photoshop Must-Knows For Beginners [SlideShow]

Written By: Rocco Lungariello Photoshop is imperative to any photographer or graphic designer, but these professions are not the only ones that can put this influential software to good use. For the creative professional, who may include freelancers, marketing professionals, entrepreneurs, even business owners, it helps to have even just a working knowledge of how to […]

Content Marketing
10 Tips that Will Make You a Better Content Marketer

Written By: Lucy Adams The history of content marketing is created just now and in front of us, and it’s not an exaggeration! Seth Godin said: “Content marketing is the only marketing left,” and it’s hard to disagree. But, despite this tool is relatively new, yet there’s a lot of knowledge accumulated by the leading content […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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