Case Studies

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What is Inbound Marketing?

Book Review
TempB
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
social-media-icons-red_Feature1
Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Brand Management
Branding
All About Branding: 3 Ways to Solidify Your Brand

Creating a quality product or service is just the first step to being a successful organization. However, a quality product will likely go unnoticed if it doesn’t gain a competitive advantage within the desired market. Competitive advantage creates the opportunity for a new company to splash onto the market and disrupt the current hierarchy of […]

Instagram
socialfood
How Social Media Has Changed the Way We Eat

People who can remember the days before social media or even the internet may recall magazines that were chocked full of articles about diets and food. In those days, periodicals featured new foods every month people were eating. The decision to print these kinds of articles came from the top down and involved editors trying […]

Content Marketing
Seer-Blog-seomoz-meetup-rapid-fire-link-building-strategies
Using Content Marketing to Enhance Link Building

By Katrina Manning When it comes to profitable inbound marketing, inbound links help to boost SEO, traffic and public relations. What is an inbound link? This is a link from another website to yours. Now, why do you need inbound links? For starters, you get referral traffic from another website. It’s even better if it […]

Gaming
Pokemon
Spectacular Pokemon GO Ideas For Local Retailers

By: Nicholas Finet Pokemon GO, a mobile game that recently rocketed to the zenith of Apple and Android app stores in record time, is now setting a challenge to young online companies that specialize in bringing foot traffic for various local brands. In fact, according to a number of industry experts, Pokemon GO may play […]

Latest
WebsiteEleven-socialmktgfella
Website’s Eleven: Key Elements To A Great Homepage

So, you’ve decided to develop a web project or want to update the current one. Let’s imagine a situation when something like this happens. Every month you buy your favorite toothpaste in an estore you’ve found while surfing the web once. There are dozens of websites selling the same toothpaste. Yet, every time you keep […]

Latest
mobile1
Guide To Planning a Successful Mobile Advertising Campaign

Take a look around you. You‘ll discover that more and more people are living their lives on cellphones. Customer habits are changing. This makes a lot of sense for businesses to put more effort into mobile marketing & advertising, as that is where the target market is at.  Major brands and businesses today leverage on […]

Guest Post
2016
Major Digital PR Trends to Watch out for in 2016

By Denny Averill and DataDial.net! The world of digital PR is changing at a really fast pace. The public relations environment is becoming more integrated, which basically means PR practitioners must learn to adapt in the digital environment. By offering clients more exposure to online/offline platforms, companies are in the capacity to direct their audience […]

Latest
Marcus-Yoder-on-Mobile-Apps-to-Entice-Millennials-to-Casinos
How Casinos Are Cashing-In on Web Redesigns

The mobile revolution is hitting every industry, transforming the way companies interact with consumers, as well as the levels of personalization and immediacy those consumers are coming to expect. When it comes to the gaming industry, questions abound about how quickly casinos should overhaul their floors, swapping out slot machines for connected smart games, and […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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