Case Studies

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What is Inbound Marketing?

Book Review
TempB
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
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Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Latest
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Application of SEO in Solving Major E-Commerce Challenges: SEO Experts

In the recent years, Internet connectivity and advancements have caused a drastic development and adoption of e-commerce for business. The average expenditure in e-commerce is estimated at $1.2million per minute and this expenditure is expected to rise in the next few years. However, even with the advancement in technologies and platforms supporting e-commerce, there are […]

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possum
How Local SEO Is Changing Due to Google’s Possum Update

The Google community has always been inclined to name its search algorithms after animals; Pigeon, Hummingbird, Panda, and Penguin are extremely familiar to SEO practitioners and online marketers. The latest addition to the zoo is the Possum, which was launched on September 1, 2016, to refine the way in which the world’s most popular search […]

Everything Else
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How Social Networks Can Learn from the Collapse of Vine

By: Alison Gustke In recent weeks the Internet has been buzzing about the collapse of social platform Vine. They recently released a statement about the discontinuation of the mobile app, which left social users and digital marketers wondering what this means for other struggling social platforms. Let’s take a look at Vine’s history of struggle and […]

Content Marketing
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How A Good Education Can Lead To A Better Content Strategy

A good content strategy involves more than coming up with keywords and titles for your content. Your business case and brand story have both to be woven into your content strategy. This requires clear thinking and creativity. Developing an effective content strategy requires a good grasp of the targeted audience’s language and good writing skills […]

Latest
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5 Exercises to Improve Your Negotiation Skills

No matter which side of a negotiation you are on, it can be intimidating. For example, salary.com found that 87% of people are apprenhensive about salary negoiations. What’s so nerve racking is all the unknowns. What is the other person going to ask for? How will they react to my counter offer? It can be […]

Guest Post
seo
The Relationship Between SEO and Social Media

By: Lauren Squire For your business to be a success online, you need to have a thorough marketing strategy in order to target prospective customers in the right way. Whilst you may have an ideal customer profile in mind that you want to target too, the reality is each potential customer is different and likes to […]

Featured
2017
5 Tips to Develop a Social Media Plan in 2017

Written By:  Riya Sander If you’re running a small business, you know that it’s that time of year again. When you begin to look back at 2016 to learn how to start developing marketing strategies for 2017. You’re probably taking inventory on what worked and what didn’t but the question remains, how do you create […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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