Social Marketing Fella

Case Studies

View all

What is Inbound Marketing?

Book Review
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Guest Post
Learn About The Power Of Social Media Marketing

Written By: Katherine Reed You can have your LinkedIn updates include what you post on Twitter by adding the Twitter application to your profile. Even if Twitter posts are generally shorter than LinkedIn updates, you will be able to reach out to a larger number of people and encourage your LinkedIn friends to find you […]

What to Do When Your Website Traffic Drops

For months things had been flowing smoothly with your e-commerce site. Traffic was steadily increasing, your conversion rate was high and sales were booming. Then suddenly, it all came to a halt. Like a busy freeway during commute hours, your site’s traffic came to a near standstill.  And now, you’re now faced with the question […]

Dissecting Cryptocurrencies: Essential Facts for Investors

Written By: David Drake Four days ago, the U.S. Securities and Exchange Commission subpoenaed many ICO companies. The summons, originating from SEC’S Boston, New York, and San Francisco offices, were sent to 80 ICO companies. This action came after SEC’s stern warning to investors on possible fraudulent  Initial Coin Offerings (ICOs) in  August 2017.  Moreover, […]

Content Marketing
How to Deliver Real ROI from Content Marketing

Written By: Jonathon Bullock Clients are growing more and more skeptical of investing in creative solutions without any plan for ROI. This isn’t just in the realm of content marketing – you could ask anyone in almost any communications discipline to pitch an idea to a client without a clear strategy for returning on their investment. […]

Guest Post
How to Lead a Remote Marketing Team

Written By: Jasmine Williams Remote working is not a fad that will soon fade away. Instead, it is a realistic and beneficial option that has advantages for employers and employees alike. Marketing teams are increasingly working remotely because of the ease with each their many responsibilities can be tackled from a remote work environment. Businesses […]

Blockchain MarTech and AdTech Space Grows By Nearly 400% in 6 Months (Landscape)

As published to NeverStopMarketing TL;DR—The latest Blockchain MarTech Landscape shows a new crypto-enabled market for marketing technology and AdTech is emerging at a torrid pace. Back in September, we released the first-ever Blockchain MarTech Landscape. It showed an early stage market emerging, but it was still nascent. That is no longer the case as the market has exploded in […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


    Stay Connected!

    This site is protected by Comment SPAM Wiper.