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What is Inbound Marketing?

Book Review
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
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Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Guest Post
30 social media mistakes
30 Social Media Mistakes You Should Avoid

Based on the experience and extensive research, here is the list of most common yet unknown social media mistakes that every social media marketer makes. Known yet unknown 30 social media mistakes you should avoid 1. Focus only on one social network Is it you who focus on a single social media network for more […]

eCommerce
Marketing Strategies That Attract More Impulse Buyers

Retail stores adopt multiple strategies to encourage impulse shopping, such as by advertising sales in store windows to lure passersby to enter the store and placing small items close to the cash register to promote up-selling. When you run an e-commerce website, it may seem as though the benefits of impulse shoppers are not available […]

Guest Post
How to Improve Your Writing Skills

Written By; Julie Bradley You need an article for your newsletter, and you need it now. As a matter of fact, you can spare only forty minutes to get the article written, edited and slotted into place. Breaking it down, that means you pretty much have to write the first draft in around 30 minutes. […]

Facebook Marketing
5 Facebook Metrics Your Business Must Track

Facebook Metrics give insight to businesses on how their Facebook activity is fairing so they can learn and build on past marketing strategies. While many SEO services concentrate on the likes of bounce rate, organic traffic, and returning visitors, Facebook offers different metrics for businesses to take advantage of. If you run Facebook campaigns and […]

Guest Post
4 Benefits of Marketing Your Business with Instagram

Written By: Harris Scott Marketing a business can be tough, especially if you are not a professional marketer. Not only do you need to think about social media and other online marketing techniques, you also need to make sure that your offline marketing is working well too. When it comes to social media and driving […]

WordPress
7 Must-Have WordPress Plugins For Beginners

If WordPress is your store, then consider WordPress plugins your furniture, desks, pens, and every other thing you need to run a business. It is the plugins that make a WordPress site “tick”. WordPress plugins are designed to extend the functionality of your website. Without them, your site will be limited in the number of […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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