Case Studies

  • q3
  • KeepSocialHonest-SocialMarketingFella
  • screenshot-{domain} {date} {time}
  • Start-up Business Team Working in Office
View all

What is Inbound Marketing?

Book Review
TempB
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Search Engine Optimization (SEO)
social-media-icons-red_Feature1
Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Email Marketing
Website-Features-That-Make-Your-Visitors-Purchase-Addicted
Five Modern Features Your Business Website Should Include

In 2016, it’s almost a guarantee that a potential customer’s first interaction with your business is online. Think about it: how many people these days physically go to a restaurant to check it out before making a reservation? Almost none, right? Instead, they check out the reviews, look at the restaurant’s website, and then decide […]

Email Marketing
Guide-to-CAN-SPAM
The Affiliate Marketer’s Guide to CAN-SPAM Compliance

Spam is considered an unwelcome feature of online life by most of us, but despite its universal unpopularity it continues to feature heavily as a daily source of irritation when you open your mailbox and download your messages. The fundamental reason why marketers persist with spam is that it actually works in generating revenue, so […]

Case Study
q3
67% of Marketers Say Their Marketing Departments Are Inefficient

The goal of any marketer is to be effective. If our market depended solely on marketers’ perceptions, we wouldn’t have a reason to exist: a large majority (88%) of senior marketers think that their organization’s marketing activities are effective, and an even higher proportion (95%) think that their own activities are effective. Of course, we […]

Blogging
contentsharing1
Why Your Content Isn’t Highly Shared on Social Media and How To Change That

By Taranpreet Singh For bloggers and marketers, only half the process is covered when they create high-quality content to serve their readership with. The next half process includes active & effective marketing, maximally through social media channels & through other possible ways as well. While passionate bloggers are doing their best to create & promote content, it […]

Big Data
conversation-socialmktgfella
How Data and Conversational Marketing Helps Social Media’s Voice

By Dr. Rahul Razdan Fact: Big Data is nothing more than an empty term, a euphemism among the technorati, unless it produces the sort of “conversational marketing” necessary for social media; unless it yields superior content and inspires a dialogue among consumers; unless it showcases messaging that resonates because of the quality of its content and […]

Blogging
xsystem-integration
Why You Should Integrate WordPress and Salesforce in Your Business Today

There are many Internet-based software solutions for businesses. One of these is known as Salesforce. It is the world’s most well-known Customer Relationship Management (CRM) software. It helps businesses and organizations improve their relationship and understanding of their customers. By applying this cloud-based software solution, businesses can increase their revenues. Another software solution based on […]

Guest Post
maxresdefault
5 Major Direct Marketing Challenges Faced by SMBs

Direct marketing is considered to be one major tactic that each of us has in the marketing toolbox. Unfortunately, many do not maximize their power of direct mail marketing or the power of solid database marketing. Given below are the five major questions that would help you overcome the challenges in terms of direct marketing. […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

Flickr

    Stay Connected!

    This site is protected by Comment SPAM Wiper.