Whatcha’ Find Scrubbing the S&P 500 Slogans

The folks at Kopywriting Kourse set out to compile every company slogan on the S&P 500 Index and analyzed the data, but the data wasn’t to be found. So they compiled the metrics themselves.

“It was a lot of searching,” writes Neville Medhora, 20% of slogans were easy to find, 65% required some digging, 15% involved some serious sleuthing.”

The site offers some awesome data interpretation tools to play around with, including a company slogan word-length slider.

Slogans of every company on the S P 500 Index. Here’s what we found Kopywriting Kourse

Additionally, the first-ever company slogan report from the S&P 500 Index:

Slogans of every company on the S P 500 Index. Here’s what we found Kopywriting Kourse2

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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