The folks at Kopywriting Kourse set out to compile every company slogan on the S&P 500 Index and analyzed the data, but the data wasn’t to be found. So they compiled the metrics themselves.
“It was a lot of searching,” writes Neville Medhora, 20% of slogans were easy to find, 65% required some digging, 15% involved some serious sleuthing.”
The site offers some awesome data interpretation tools to play around with, including a company slogan word-length slider.
Additionally, the first-ever company slogan report from the S&P 500 Index: