Social Marketing Fella

Why Your Content Isn’t Highly Shared on Social Media and How To Change That

By Taranpreet Singh

For bloggers and marketers, only half the process is covered when they create high-quality content to serve their readership with. The next half process includes active & effective marketing, maximally through social media channels & through other possible ways as well.

While passionate bloggers are doing their best to create & promote content, it happens to them that their content doesn’t the target audience well. It doesn’t feel good to have given consistent efforts in blog content creation & marketing & get to know that very few people are reaching out to it.

Want to know what’s the secret of reaching out to your target audience so that they will promote your blog on social networks?

You need to learn the difference between writing a blog to serve a passion & writing to serve a readership who seeks valuable stuff in your niche of blogging. Want to get more social shares for each of your blog post? Here are some insightful ways to make it possible:

Tap into Your Target’s Audience

Have you researched well about the kind of content you’ll develop for your next blog post? It’s equally important to know what’s trending & what your target readers are looking for. You should understand well how to serve their needs through a set of information you present through your blog.

Blogging isn’t all about offering what you have valuable knowledge about. Rather, it’s about giving your knowledge set a voice so that your readers find it valuable. The more they feel connected & served with your blog’s content, the more they will share your stuff through social media channels.

Now the actionable part: You should make a habit, more like a strategy to ask yourself what your readers want to know about & research accordingly. The more clear answer you can have to all such questions, the more engaging your blog posts will be. They will likely to create a ripple effect once shared across social media channels with more & more readers willing to share them amongst their followers & friends.

Choose a Catchy Headline You Would Read Yourself

Without a creatively sound & purposeful headline, a blog post is like a body without a head. Eight out of 10 people enter into a blog post by looking at & feeling satisfied with the headline. It’s more like a first impression. But remember, headline isn’t everything. These first few words of your blog post don’t need to be of influencer level, but they should convey the idea well to the readers. They should convince the readers what kind of benefits will be there to indulge in reading your blog post or to interact with your blog in other possible ways.

Why should you like the headline you choose?

The answer is simple: If you can’t convince yourself, you can’t convince your readers to feel convinced & contribute in social sharing of the content you create. Higher number of social shares for any type of content signifies how engaging & valuable the content is for the readers.

How to Proceed?

Create a several number of headlines that are aligned to the content as well as the context you are offering through your blog post. Then search online with those headlines to find valuable articles on the same subject. You need to understand why certain content is coming on top in search results. It can be related to the use of keywords or keyword phrases.

You should then finalize & create the most suitable headline for your content. Looking at the same subject through different angles will help you understand things to a better extent.

Find Your X-Factor & Utilize it, But Don’t Imitate Influencers

This is something not every blogger is concerned about. Most of the early stage bloggers dive into the field of blogging because they feel inspired by an influencer in the niche they have sufficient knowledge about.

They gather knowledge from related sources, perform researches & make plans. But in between,, they forget to understand & promote their own voice. If they find an influencer sharing exciting stuff, the kind of content they also want to develop their blog about, imitation becomes a consistent practice.

Now the fact to be realized here is that learning & getting encouraged is different from copying or imitating. If an influencer in your niche of blogging serves his readership with sweet, to-the-point type of content, there’s certainly no rule that you have to write similarly.

It’s important to find your own voice, the X-factor in your style of writing. Again mentioning the fact that you need to feel good about what you are creating as content to serve your readers. If you aren’t satisfied with your own content, you’ll lack confidence in presenting that to the readers. The more you’ll feel hesitant in promoting it through available channels, the less it will get shared & reach the targets.

As a common, highly acceptable form of content writing style, you can have a conversational tone in your content. This will allow you to connect with your target readers better & thus, serving them in their needs becomes easier.

What You Should Do to Realize That X-Factor?

After doing the required research & finding the relevant references of the subject you want to create content around, try not to copy anyone. Just write in a way that makes the content engaging. Any attempt to make content more ‘professional’ will make it less attractive & more boring.

If you don’t feel good about a part referred in an influencer’s post, just don’t do that. Write in your own way. Plus, you should also analyze your own content in terms of social shares, subscribers & traffic they have generated to make corrections in the future.

Taranpreet Singh is a Content marketer/ Bloggopreneur from India. He shares insightful, blogging & marketing secrets to help in developing blogging businesses online through his blog, The-Bloggist.com.

Main image credit: cahootsblog.com

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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