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Beneath the Surface: 5 Social Media Predictions for 2013

For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn’t until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an otherwise ordinary event. It turns out, there’s a whole lot of activity beneath […]

Mobile Trends & Tech

Is Real-Time Bidding Mobile Advertising’s Win-Win?

As published on Social Media Today It’s been called a common buzzword that’s part of everyone’s business plan in 2013: Real-Time Bidding (RTB). In the advertising world, RTB means that every online ad impression can be evaluated, bought, and sold instantly (well, less than 100 milliseconds). Mobile advertising buying platform Adfonic, describes RTB as the means by which […]