Advertising Latest Marketing Strategy Social Media Marketing

Missouri Wins with User Generated Content (#UGC) Advertising

The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with H&L Partners, its St. Louis marketing agency. An extension of the 2013 “Enjoy the Show” campaign, this fully integrated execution includes TV, print, radio and out-of-home components that direct audiences to a new video-rich microsite. A […]

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There’s Such a Thing As an ‘Instant Customer’ and These Emails Will Help You Get Them

By Denny Averill and! Marketing via e-mail has become a substantial resource in online advertisement during the years. As we move further into the 21st century, more and more people carry smartphones with them and have instant access to their e-mail accounts. How we communicate our message to them is up to us, but […]

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Has Social Media Changed Politics Forever?

Social media use has exploded in recent years. Today, more people than ever get their news and information via social media outlets such as Twitter and Facebook than from traditional newspapers, magazines, or even television news broadcasts. The political discourse of today is also shrinking to fit our tweets and status updates. Social media has […]

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Connecting Internationally: Navigating the Maze of Multilingual Online Marketing

The modern business environment is changing. Nowadays, your business isn’t limited to running its operations only in your local country. You can harness the power of technology to market your products and services to a bigger, global audience. In fact, in a modern business environment, it is essential for growing businesses to learn how to […]

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Digital Market Trends You Should Never Employ in 2016

By Denny Averill and Today’s marketing trends are targeting the most pioneering ideas. Marketers must hone their skills and change old-fashioned tactics if they want their company and brand to stand out. With the rise of the internet and social media, the digital market landscape has changed. Whereas some ideas haven’t been affected by […]