Social Media Marketing

4 Ways Social Media Has Changed the Way We Do Business

The way we, as marketers, do business has changed dramatically over the past century. Where we once relied on posters and street corner newsboys, these transformed into radio and billboard advertisements. Soon that translated into television ads and integrated marketing in film, and it only kept growing from there. Nowadays, we have social media—a powerhouse […]

Social Media for Business

The Future of Social Media for Business: 4 Major Trends

The rise of social media has changed the way marketers conduct business. Traditional tactics of marketing still exist, but social media outlets have truly had an impact on the ways we engage with customers, sell products, and establish brand identities. Brands no longer have to fight over advertising space on a billboard, a television break, […]