With the widespread economic uncertainty caused by COVID-19, SEO is going to be even more important than usual in helping businesses to market themselves throughout 2020. Here are five essential techniques for ensuring that your social media profiles continue to support your SEO efforts properly.
Don’t Forget Your Evergreen Content
With the coronavirus pandemic taking control of the news schedule, as well as most of our personal lives, carrying on with a business-as-usual approach isn’t going to cut it. Not only will it seem odd if your social media profiles are ignoring the very subject that is dominating everyone else’s, but given how many people are currently searching for topics relating to COVID-19, you will be missing out on a simple way of bringing more traffic to your page.
COVID-19 (hopefully) isn’t going to be around forever. You still need to be producing evergreen content that is always going to be able to find an audience.
Ramp Up Your Shareable Content
It seems likely that general economic activity is going to be much lower throughout 2020 and won’t recover until we are into next year, potentially even longer. For most businesses, that’s obviously less than ideal. However, more downtime means that your audience will be spending even more time than usual killing time browsing social media. For any business with a social media presence, that gives them an opportunity to mitigate some of the negative impacts.
Creating content that is designed from the ground up to be sharable across your social media profiles makes it much more likely that your audience will go on to share it. If you play your cards right, you should find that your content is being shared even more regularly than it usually would.
Optimize Your Profile
If you want your social media profiles to be as SEO-friendly as possible, you need to ensure that you have filled out every field in your profile correctly. You shouldn’t leave any field blank if you can avoid it – the more information you provide here, the more Google will like you.
If your social media profile is supporting a locally-focused business, you need to ensure that your profile contains specific information about your location. That means ensuring that information about your city and even postcode are important.
Building Communities Is More Important Than Building Links
Link building is the cornerstone of most SEO strategies, but many businesses seriously overestimate just how important it is. Yes, link building is important. But in terms of bolstering your SEO in the long-run, it is much more effective to focus your efforts on building a loyal community that genuinely connects with your content. If you treat your audience as nothing more than numbers and statistics, there’s no reason for them to keep supporting you.
Don’t Try To Go It Alone
There are many businesses and website owners who feel as if they should be able to handle their SEO independently. While this is an admirable desire, being overzealous about it can end in a lackluster strategy and disappointing results. If you are struggling to improve or maintain your SEO, you should seriously consider whether it makes more financial sense to hire an SEO expert who can help stem the bleeding than continue to hemorrhage page views due to an incoherent approach to your SEO. Don’t try to handle everything on your own out of a sense of pride.
Even if your business output has slowed to a crawl, letting your SEO degrade is still going to hurt your business. Take advantage of the fact that your audience is spending more time than ever on their social media and use it to boost your SEO.