Social Media Marketing

5 Steps to Drive Business Growth With Social Media

Every business has to decide on how it will grow in the next few years. Today is a different world from ten years ago. Now customers get immediate customer service and feel a better connection with a company. Social media is the number one way to catapult your business to the next level. It’s proven as a dominant source for getting your company’s services to the right people. Here are five steps to drive your business growth with social media.

1. Response Times

There’s nothing better for a customer to experience than fast response times. Social media makes this possible for any company to stay in touch with their customers. If people are buying your services, then they deserve feedback within ten minutes. 

Many customers take offense when a company has a functional social media channel and never responds. It makes no sense to continue to post updates about products or services, yet don’t take the time to engage with your customer base. Lack of response is the fastest way to lose customers. Train a team of customer service reps who understand social media engagement.

2. Good Profile

Develop a good social media profile that keeps your engagement at an all-time high. This means catchy, colorful, well-designed logos and shapes that lure an audience to your channel. 

For a business that provides stock analyst price targets, it should then should show it in the profile. Never have mismatch themes that differentiate from your business’ website. Keep everything the same so customers aren’t confused about what business they are engaging with. You should have the same look as your website for your social media channel. A good profile also helps boost your online reputation. The more visible you are on social media, your business gains more trust from the customer base.

3. Expand Audience

The goal of any business is to attract an audience to sell products and services. Social media is the best place to start. Use your channel to expand your audience to entice different types of people who can benefit from your services. Social media is the best way to get in touch. Figure out the target audience you want, and how many followers to gain each day. Keep a chart of new contacts and send them updates or free products to use. This way you keep them in the loop and gain followers with little effort.

4. How-To Videos

How-to videos are great to see in any social media feed for your company’s business. They’re informative pieces that introduce a service or product like a mini-tutorial. Most customers have questions about how something works. Take advantage of your social media feed to answer their questions. Many people see a self-explanatory video and often buy on the spot. If the video is effective, your business can pick up new customers daily. Use how-to videos to give your customer base a way to use your services.

5. Provide Value

Always strive to provide value in your social media posts. You don’t have to run for the sale and profit. Have a few posts mixed in where you are giving people information that enriches their lives. This is one of the most beneficial tools of social media. Your company can receive a lot of praise for giving valuable information in its post. Many will not only like the video but share it with friends or family. This elevates your audience.

These are five steps to drive business growth with social media. Consider using your channel to have fast response times with customers. Never create a social media channel and ignore customers when they reach out. Design a good profile that matches your main website. Pick a color scheme that is appealing and welcoming. 

Use social media marketing posts to expand your audience to reach new customers. Work out a targeted group and begin tagging them in your posts. Create and post how-to videos of your product and service so everyone knows what you offer. This creates higher post shares when people have something good to show a friend or relative. Strive to provide a lot of valuable information in various posts. It doesn’t always have to be about getting the sale. Customers will appreciate information that helps solve a problem.

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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