Not only a photo-sharing website with 150 million monthly users, Pinterest is now a strategic marketing tool. Marketing is a dense arena with many companies adopting the same stale approach – However, the good news is that there is a new strategy you can implement focusing on the sleeping giant of the social media realm; Pinterest.
Brands can use Pinterest to rapidly grow their sales, generate high-quality leads and connect with one of the most vibrant and active communities on the web. It is fast becoming a force to be reckoned with within the social stratosphere, which is why ensuring your company has a comprehensive Pinterest marketing strategy is critical for success in 2017.
Want to know the secrets of truly effective Pinterest marketing?
Pinterest Hack #1: Make Your Pins Buyable!
Buyable Pins let people buy your products without ever leaving Pinterest. Did you know 93% of users use the platform as an inspirational tool to plan purchases, and the AOV (Average Order Value) of Pinners is higher than every other major social media channel, at a whopping $50? Every eCommerce company needs to give their customers the chance to purchase their products through all the channels they interact with them. Think, if the customer can’t buy a product through you, they will ultimately just go to another provider.
Pinterest Hack #2: Leverage User-Generated Content.
Brands have begun to realize how beneficial it can be to tell their story using images, videos, and testimonials shared by real customers. It’s a fresh approach to generate buzz. Pinterest is the perfect platform for allowing customers to express gratitude by curating user-generated photos, reviews, and content of your products or services – and sharing this with other users.
Pinterest Hack #3: Engage Customers With a Contest.
When considering the cost-benefit, promo giveaways may very well be one of the best investments you could make all year! After all, who doesn’t love a good contest? Promotional giveaways are a great way to increase engagement and create buzz around your business or brand. Think of these promotions as free press and as an investment, they will boost your brand recognition generating thousands of comments, entries, and followers.
Pinterest Hack #4: Don’t Forget About the Guys.
Pinterest is changing the game when it comes to eCommerce companies targeting male audiences.
Men have quickly become the fastest-growing user demographic on Pinterest. These guys are using the platform more than reading Sports Illustrated and GQ combined. By using this effective hack in your own business marketing strategy you can reach an audience that others may not necessarily think of.
Pinterest Hack #5: Use Keywords That Will Resonate.
From blog posts to product descriptions, everything is targeted to be seen by the most relevant audience. Well, guess what? Keywords on Pinterest are no different. SEO is a Pinterest marketing strategy that most companies don’t necessarily utilise as an eCommerce resource. From optimizing hashtags, pin descriptions, and even your URL, these sly marketing tweaks can help your business rank better than your competitors.
Pinterest Hack #6: Start and Collaborate in Group Boards.
Group boards are often overlooked on Pinterest but including this easy growth hack as part of your strategy can endlessly reach out to thousands of users and potential customers. Let others contribute Pinterest content and let your products drive engagement, acting as free visual marketing.
For eCommerce platforms, in particular, Pinterest should be an integral part of your marketing strategy. Use these Pinterest marketing hacks and soar above your competition!
