An ExactTarget Case Study: Volvo’s Integrated CRM and Email Marketing Success

As written for Technorati It’s not uncommon to hear the argument, “B2B sales are done in person.” That same sentiment is often paired with “social is for B2C,” or “email is B2C.” But, at this week’s  Connections 2012 Conference in Indiana, another story is being told by an unlikely source: Volvo Construction Equipment. I’m talking excavators, pipelayers, and […]

October 20, 2012
4 Mins Read
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The Impetus for this blog was an inspiration one day after reading the book “Inbound Marketing.” Living in San Francisco at the time, the early 2010s were a hayday for innovative and emerging social media platforms and technologies (remember Google+?).

Years later, Social Marketing Fella has risen in authority, still features original thoughts, and most recently, product reviews. Along with some select contributed articles.

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