Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
As posted in The Customer Collective With the proliferation of social media the channels and rules have changed a bit. But, independent of what industry your brand is in, the four stages of the customer life cycle remain consistent. Four elements include: Attraction Engagement Conversion, and Retention Brand Image Consistency And the biggest challenge brands have […]
Twitter Curation & Presentation Originally published in Business2Community What do Twitter and Pinterest have in common in terms of user experience? Very little. Enter, Twylah. Twylah is a Twitter curation and presentation tool. It enables you to create dynamic landing pages, or “Fan Pages” from your Twitter content. These pages derive from the trending topics you choose, […]
SEO Strategy for Titles and Headings As published in Business2Community When it comes to search engine optimization strategy, there are two fundamental areas where we as authors can directly impact our search engine ranking effectiveness–title tags and article headings. In part two of this two part series, “Good Content Deserves Good SEO,” we focus on article […]
SEO Strategy for Titles and Headings As published in Business2Community When it comes to SEO strategy, there are two fundamental areas where we as authors can directly impact our search engine ranking effectiveness–Title tags and article headings. In part one of this two part series, “Good Content Deserves Good SEO,” we focus on article title tags. […]
Gamification for Business As originally published in SocialMediaToday.com First, let me start off by stating, my only affiliation with Groupon is that I used ’em last week at Kennedy’s Irish Pub & Indian Curry, here in San Francisco (yes, there is such a place). Next, let’s level-set on definitions, and give a little background for any newbies. […]
Internet Marketing Strategy & Your Business Reputation The rules of the game have changed. One negative blog post or product review can spread online in a flash and change the direction of a company and your internet marketing strategy needs to accommodate for this. New business partners, customers and want to learn as much as […]
Two Days of People Who Truly “Get” Inbound Marketing With so much happening in the San Francisco Bay Area, it’s only a few times a year that I venture outside of California to catch a good conference. The Inbound Marketing Summit (IMS) in NYC was one of those events compelling enough to lure me in advance […]
Gamification. What Is It? As published by Social Media Today. Lots of people claim 2011 was finally the year for the world of gamification, but I disagree. It’s safe to say that gamification gained some traction last year, but ask around, and the term itself is still vaguely understood. Oxford University Press defines gamification as […]