Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.
social-analytics-media-monitoring
Social Analytics Social Media Monitoring

“Social Analytics” What?

Social Analytics or Social Media Monitoring? How do we define the term “social analytics?”   Social analytics is too often used synonymously with social media monitoring or measurement. But, in fact, it is more than that.  Social analytics is where measurement and business intelligence converge. Essentially, social analytics is a combination of two important concepts – […]

Emerging Technology

Still Undecided: eBook, iPad or Tablet?

2011 will be a big year for digital publishing.  The whopping convergence of devices and technologies has everyone clamoring.  Even I am considering joining the bandwagon. Amazon’s Kindle ebook has been around for a few years now and has become Amazon’s most popular selling item in company history so that’s the tried and true.  I’m still iPad-less, because I’m […]

word-of-mouth-inbound-marketing
Inbound Marketing

Inbound Marketing: The Power of the New Mouth

Word of Mouth as Inbound Marketing Word of mouth marketing (WOMM) powered by the emergence of inbound marketing, has the power to quickly build up or tear down the reputations of products, services and organizations. But for so long, WOMM was intangible.  That’s all changed with Twitter, Yelp, Urbanspoon and Facebook.  Influence of WOMM can now be […]

Internet Marketing Strategy

Am I an “Intrapreneur”?

Internet Marketing Strategy Intrepreneur ‘in-tra-pre-noor’, n. a person who organizes, maintains and takes responsibility for an internet business venture. It used to be that starting any business was a somewhat daunting task. But in today’s world of brilliant tools and brilliant channels what you really need is drive, a solid internet marketing strategy, and a brilliant […]