Study: 51% of SMBs Believe Analytics Are Critical, but Only 45% Track Them
January 21, 2016
With over 10,000 volunteers in more than 300 chapters across the nation, the folks at SCORE.org know a bit about running a successful small...
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socialmarketingfella
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors. He has held key roles at Sun Microsystems, Intel Corporation, Thales Avionics, and several startups, in addition to consulting for numerous businesses.
825 Articles
Saatchi LA’s Hot, New Storytelling Engine for Toyota’s #SocialMedia Campaign
January 21, 2016
Saatchi & Saatchi LA is using relevant data to scale personalization for Toyota’s new RAV4 Hybrid Launch, and it looks good. The...
Slow Consumer Augmented Reality (AR/VR) Hardware Development Drops Forecast to $120 Billion
January 20, 2016
According to Digi-Capital, 2015 was a breakout year for augmented reality and virtual reality (AR/VR) investments. After a huge leap in Q4...
Top 7 Trends to Help Brands Target the New Consumer in 2016
January 20, 2016
Interbrand, a leading brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, today announce 7 technology...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
