Reaching Customers with Advertising: Why Cheaper Isn’t Always Better
March 6, 2015
As published to Huffington Post Businesses usually only allocate a certain amount of money each year for advertising, hoping to reach as...
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socialmarketingfella
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors. He has held key roles at Sun Microsystems, Intel Corporation, Thales Avionics, and several startups, in addition to consulting for numerous businesses.
825 Articles
Study: California Tech Giant Stock Buybacks Fueling Income Inequality
February 21, 2015
As published to The Huffington Post A new study published in an article by Pulitzer Prize-winning investigative reporterGary Cohn, are...
How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling
January 15, 2015
As published to The Huffington Post What do you get when you mix a brewery, racecars and a big technology company? A race to the finish...
Ready for the World’s Emerging Mobile-Ready Middle Class?
December 26, 2014
As published to The Huffington Post Is it time for us to rethink how we perceive the global middle class? Currently, more than half of the...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
